Hats Off to Lids.com! Online Retailer Wins ad:tech Award for Best Search Engine Marketing Campaign

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Search Engine Marketing Firm iProspect Teams with Specialty Headwear Retailer

iProspect, the Original Search Engine Marketing Firm, announced today specialty retailer client Lids.com, the E-commerce division of Hat World, Inc., received the ad:tech Award for Best Search Engine Marketing Campaign/Strategy at the 10th Annual ad:tech Awards Ceremony.

Designed to recognize excellence in interactive marketing, the ad:tech Awards acknowledge marketers in 23 categories, including search engine marketing. Campaigns are judged on creativity and results based objectives, and are reviewed by an extensive panel of judges comprised of 130 industry observers.

A specialty retail leader of officially licensed and branded athletic fashion headwear, Lids.com captured the award for Best Search Engine Marketing Campaign/Strategy. This category examines combined paid and organic search campaigns for innovative strategies and measurable ROI.

"Our team has worked hard on our search initiatives and Lids.com is thrilled to have won the ad:tech Award for Best Search Engine Marketing Campaign/Strategy," said Lids.com E-Commerce Marketing Manager Jennifer Doss. "Working with iProspect helped us explore new and innovative strategies which achieved positive results."

The ad:tech Awards have become synonymous with interactive excellence. "Clearly we are very happy for Lids.com," said Robert Murray, President, iProspect. "They have a knowledgeable team of search marketing professionals that we work with. This award demonstrates that iProspect and Lids.com produced some impressive results. Working together, we are inspired to continually develop innovative search engine marketing strategies for Lids.com to put in place."

About iProspect

iProspect® is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, and Web analytics through their own SEM-configured version of WebTrends™.

With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices in Amsterdam, Stockholm, and Madrid, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

About Hat World/Lids

Comprised of more than 750 mall-based, airport, street level and factory outlet stores nationwide, and in Puerto Rico and Canada primarily under the Lids and Hat World retail brands, Indianapolis-based Hat World Inc. is recognized as a leading specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World also operates smaller retail brands Lids Kids, Hat Shack, Hat Zone, Head Quarters and Cap Connection. Most stores offer a vast assortment of college, MLB, NBA, NFL and NHL teams, as well as other specialty fashion categories all in the latest styles and colors. Some stores also offer a strong complementary line of licensed apparel, and custom embroidery capability. LIDS serves the core fan and fashion-conscious and trend-savvy mid-teen to mid-20s customer. Hat World also sells its products and promotes its stores through the Internet sites lids.com™, hatworld.com™, lidskids.com™, hatshack.com™ and lidscyo.com™. In addition, licensed Lids stores operate from premier street locations and kiosks within major department stores in Hong Kong and China. Hat World is a subsidiary of Genesco Inc.

iProspect Media Contact:
Colleen Reed, 1-800-522-1152 x1203
creed @ iprospect.com

Hat World, Inc. Media Contact:
Jon Glesing, (317) 333-5112
jon.glesing @ hatworld.com

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COLLEEN REED
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