Mobile-FYI Launches Alert and Notification Solution for the YMCA of Broward County

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Mobile-FYI, Inc. ("FYI") today announced the launch of an innovative alert and notification strategy for the YMCA of Broward County and its members. Our nation's 2,617 YMCAs are the largest not-for-profit community service organization in America, The recently launched service enables local YMCA of Broward County members to receive text message alerts -- known as ChoiceAlerts -- via any cellular phone or mobile device for important event updates. Signing up is simple -- just a quick visit to http://www.registermycell.com.

Mobile-FYI, Inc. ("FYI"), a leading provider of innovative, life altering mobile solutions for today's society-on-the-go, today announced that the Company has launched an innovative alert and notification strategy for the YMCA of Broward County and its members.

FYI provides organizations like the YMCA with a platform to deliver free, revenue-generating announcements called ChoiceAlerts. Through the FYI platform and service offerings, organizations can utilize one of today's leading and widely-used mobile technologies -- SMS-based text messaging -- for alerts and notifications, enabling them to reach the majority of mobile consumers. Based on these capabilities, FYI and the YMCA of Broward County are teaming up to enhance communication efforts with members.

The recently launched service enables local YMCA of Broward County members to receive text message alerts via any cellular phone or mobile device regarding important event updates. Members choose the alert and notification categories they're interested in, whether it's general or specific announcements for sports and activities that family members are involved in. Signing up is simple -- just a quick visit to http://www.registermycell.com or traditional sign-up methods on-site at the YMCA Family Centers.

According to the Mobile Marketing Association (MMA), the mobile phone is becoming an essential part of both personal and professional life. Today, 35% of U.S. households that own a mobile phone engage in text messaging -- and mobile marketing is about offering value, not interrupting consumers with unmoving and irrelevant ads (Forrester Research, January 2007). As SMS-based text messaging continues to thrive as the primary messaging solution across the globe, FYI is providing the YMCA with a quick and cost-effective data delivery method to interact with members.

"YMCA's are at the heart of community life. The nation's 2,617 YMCAs are the largest not-for-profit community service organization in America, working to meet the health and human service needs of 20.2 million families in 10,000 communities across the United States," explains David Kraus, YMCA of Broward County's CFO and Vice President of Finance. "We're excited to have an innovative partner like Mobile-FYI empowering us to enhance our communication with members in a personal and effective way."

"Our team is committed to improving the way that organizations connect with their target audiences in a timely and effective manner," states S. Matthew Meyerson, FYI's CEO. "By facilitating the distribution of relevant quality of life and life-alerting information. FYI delivers on our mission and maximizes the opportunities sitting in the palm of so many hands. For leading organizations like the YMCA, FYI provides an SMS communication gateway and maintains a global clearinghouse platform that enhances communication while ensuring the integrity and privacy of users taking advantage of these valuable text messaging capabilities."

To learn more about these efforts with the YMCA of Broward County and other Mobile-FYI solutions or explore how we can empower your mobile communication strategy, please visit http://www.mobile-fyi.com. The FYI team will also be presenting these emergency notification solutions at the 21st Annual Florida Governor's Hurricane Conference at the Broward County Convention Center from May 14-18, 2007. And don't forget to visit your personal reminder service at http://www.myfreereminders.com, powered by Mobile-FYI.

About the YMCA of Broward County
The YMCA of Broward County was founded in 1944 with a mission to put Judeo-Christian principles into practice through programs that build healthy spirit, mind and body for all. This mission still holds true over 60 years later. We currently operate six (6) Family Centers and 42 program sites located throughout Broward County. On an average week, over 45,000 individuals benefit from programs and services the YMCA provides. Our programs include Child Care (Before and After School), Summer and Holiday Camp, Inclusion Programs, Teen Leadership, Alternative Education, Aquatics, Sports, Family, Health & Fitness programs and Active Older Adult programs. For more information, visit http://www.ymcabroward.org or call 954.334.9622.

About Mobile-FYI, Inc.
Mobile-FYI ("FYI"), a leading provider of innovative, life altering mobile solutions for today's society-on-the-go, provides trusted local, regional and national notifications, alerts and relevant advertisements to the majority of mobile users in North America through products and services that support the mobile generation and lifestyle. FYI allows people to receive timely alerts and notifications when they need them through its innovative subscriber, broadcaster and advertiser strategy and platform.

The FYI engine allows for a seamless communication of shared and vital information between various organizations and members of the community ... literally at their fingertips. The Company offers government entities, universities and school campuses, not-for-profits and commercial organizations with unique revenue generating and operations-enhancing solutions through our mobile platform/portal at http://www.mobile-fyi.com or http://www.registermycell.com. FYI also offers a free personal reminder service at http://www.myfreereminders.com.

Media Contacts:

Ian S. Gertler, Mobile-FYI
Chief Marketing Officer
(954) 812-5273
ian @ mobile-fyi.com

Angela Garcia, YMCA of Broward County
Director of Marketing
(954) 334-9622
agarcia @ ymcabroward.org

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Ian S. Gertler, Chief Marketing Officer
Mobile-FYI
(954) 812-5273
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