Multivariate Testing by Maxymiser Delivers 13% Conversion Uplift to LOVEFiLM

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Benefits of Multivariate Testing for Website Optimization Demonstrated

Maxymiser's Mark Simpson is to reveal how the company's multivariate testing system delivered a 13% increase to LOVEFiLM's online customer conversion figures. Speaking at next week's Internet World Simpson will use the example of LOVEFiLM to demonstrate how small optimizing changes produce significant boosts to conversion rates of websites like LOVEFiLM.

LOVEFiLM is the UK and Europe's leading online DVD rental provider. By deploying multivariate testing to optimize LOVEFiLM's free trial sign up page, Maxymiser delivered a 13% uplift in conversions within one week through very minor alterations. The test allowed a number of call to action designs to be tested for visitor response against the default content. Maxymiser's unique website optimization technology allowed for easy implementation of the test and provided clear statistical reporting on the outcome.

The Internet World show is a key UK event for internet marketers and entrepreneurs, taking place at London's Earl's Court from 1st - 3rd May 2007. Maxymiser's talk will be given on Wednesday 2nd May at 12.30pm in the Revolution Zone. Demonstrations of their web optimization technology will be available at Maxymiser's stand W461.

Internet World is a free to attend event, full details and a registration page may be found at Learn more about Maxymiser multivariate testing for website optimization at our website.

About Maxymiser

Maxymiser optimizes the effectiveness of any website's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalize on strong performing features and remove the weak.

Press demonstrations of the Maxymiser product and high resolution company logos are available upon request. The Maxymiser website may be found at

Press Contact:
Alasdair Bailey
Senior Partnerships Manager, 0131 220 1313


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Alasdair Bailey
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