Yes, it's 2007 in the viral marketing world, and Internet users aren't so easily impressed with just any game, contest or video clip. That's what makes this year's Hall of Fame winners so impressive -they cut through the clutter with panache.
Lexington, MA (PRWEB) April 27, 2007
A viral marketing campaign by David Meerman Scott, online thought leadership strategist and the author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly," has been named to the MarketingSherpa Viral Marketing Hall of Fame for the second year in a row. Scott's "The Gobbledygook Manifesto" was named as one of the top ten viral marketing campaigns of 2007 by MarketingSherpa. In 2006 Scott's ebook "The New Rules of PR" was named to the Viral Hall of Fame.
"In the Gobbledygook Manifesto, I wrote about the analysis that I did together with Dow Jones, using its Factiva Insight product, of over 300,000 press releases distributed in North America from January 1, 2006, through September 30, 2006," Scott says. "I just knew the results had the power to go viral. That more than 74,000 press releases mentioned at least one gobbledygook phrase such as flexible, scalable, groundbreaking, industry standard, cutting-edge, and market leading was amazing to me and I knew the data would be fascinating to PR and marketing people alike. It's cool that MarketingSherpa has recognized the efforts."
In the announcement, MarketingSherpa editors said, "Yes, it's 2007 in the viral marketing world, and Internet users aren't so easily impressed with just any game, contest or video clip. That's what makes this year's Hall of Fame winners so impressive -they cut through the clutter with panache."
Scott says the old rules of marketing and PR were much more simple--you developed one-way "messages" and either bought expensive advertising or you tried to convinced the media to write about you. These old tactics are much more costly, time consuming, and difficult than using the Web in smart ways to get noticed. "Online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach people," he says. "The new rules are that you reach your buyers directly with online thought leadership content that they actually want to consume. And if you do it well, people will pass it on to their friends and colleagues causing the viral effect."
Scott's book The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly will be published by John Wiley & Sons, Inc. in June 2007. The book is available for pre-order at Amazon.com, BarnesAndNoble.com and wherever business books are sold. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.