Paramount Hotels Voted the Best Hotel Website

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Paramount Hotels was this week voted the "Best Hotel Website" at the Travolution Annual Awards Ceremony, 2007. The website was designed by London and New York based creative digital agency Pod1(http://www.pod1.com), which has been working with the Paramount brand now for over 3 years.

Paramount Hotels was this week voted the "Best Hotel Website" at the Travolution Annual Awards Ceremony, 2007. The website was designed by London and New York based creative digital agency Pod1(http://www.pod1.com), which has been working with the Paramount brand now for over 3 years.

According to Travolution, the Pod1 designed, Paramount Hotel website was "An excellent website, and a clear winner. The design and feel of the site demonstrated the experience of staying in the hotels beautifully."

The "Best Hotel Website" award is presented to the hotel chain or individual hotelier that has achieved the greatest impact in its market during 2006. This is based on an increase in traffic, bookings or partnerships, or the introduction of innovative tools and functionality. It also takes into account the originality of the design and features, the level of innovation compared to the wider web community and the overall success of the website within the market.

Fadi Shuman, Pod1 director and co-founder, said, "The site was up against the very best of the hotel sites including Jumeirah, Best Western, Hyatt, Sheraton and Von Essen Hotels, so to come out on top feels great."

Pod1 (http://www.pod1.com) was responsible for revitalising the Paramount brand online through a carefully considered new website and online marketing strategy, with the first version of the current site launching in April 2006, (http://www.paramount-hotels.co.uk). This has been an ongoing partnership with the site continually evolving to the point it's at today.

The site boasts very high standards when it comes to web accessibility and was designed to be totally intuitive in terms of navigation and ease of use. Central to this success was Pod1's own SEO friendly Content Management System. In fact SEO was considered throughout the entire build process and live active data was introduced from third parties, to help keep the site fresh with up to date content.

"Quite simply, the site has delivered astonishing results for Paramount." Sally Osborne, Director of E-Commerce at Paramount Hotels said, "The flexibility and functions of the new website have brought our online identity in line with our offline brand. Working with Pod1 has enabled us to realize, with astounding success, the full potential of the internet."

Travolution is regarded as the UK's leading business magazine, website, blog and events provider for the online travel market, covering not only the traditional travel market but also the new breed of online players. Travolution provides essential information and analysis for anyone in, or running an online travel business.

The Travolution Award is not the first independent recognition for Pod1's work with the Paramount Hotel Group as the website has already won a W³ Award.

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MARK BLENKINSOP
Pod1
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