West Palm Beach, FL (PRWEB) April 29, 2007
Invention Support has signed a strategic alliance with Sherri Nikitenko, the inventor of the new device known as the "Kozy Keep," to offer support for this great new invention and to proudly introduce it into the airline travel market.
The basic idea behind the Kozy Keep is to make it safer and easier to carry liquid items through air transit cargo. As a result of the recent changes in air travel regulations, passengers on airplanes are no longer allowed to carry liquid filled containers in their carry on luggage. During transit in the cargo section, these items are often crushed or broken inside the suitcases. Passengers risk contamination of their clothing and other personal items when these containers break or get punctured. The Kozy Keep is a smaller case made of hard plastic which incorporates individual slots wrapped in inflatable puncture proof material so that the liquid containers would be safe from puncture or breakage during travel. The case would fit inside any standard piece of luggage to be shipped in the cargo section of the plane.
Baggage handling is an enormous industry and, in terms of passengers, seventeen of the world's thirty busiest airports in 2004 were in the U.S., including the world's busiest, Hartsfield-Jackson Atlanta International Airport. In terms of cargo, in the same year, twelve of the world's thirty busiest airports were in the U.S., including the world's busiest, Memphis International Airport. All in all, there are an estimated 14,893 airports around the world that have some kind of luggage handline; this according to a 2005 CIA report. The Air Transport Association of America (ATA), the industry trade organization representing leading U.S. airlines, estimated that 25 million passengers, an average of more than two million per day, traveled globally on U.S. airlines during the 2006 Thanksgiving holiday season. This is truly an enormous demographic with plenty of room for many items to be marketed.
In terms of the specific item know as the Kozy Keep, recent regulation changes in the airline industry have drastically affected this demographic and the demand in the market. Top U.S. aviation security officials, under pressure from airline and passenger groups, announced the easing of restrictions after, they said, they carefully studied the threat posed by liquid bombs. The restrictions, which went into effect on Aug. 10, disrupted travel for many passengers. Travelers complained about long lines to check in luggage, lengthy waits at the baggage carousels and the lack of bottled water on planes. Many took calculated risks and sneaked small amounts of hair gel and toothpaste through security. Starting on September 26, passengers were allowed to bring on board containers holding three ounces or less of toiletries, such as lip gloss, hair spray, toothpaste and shaving cream. The products must fit "comfortably" inside a single, one-quart clear plastic bag that zips closed, officials said. The bag was be examined by X-ray machines and screeners. Larger bottles of liquids and gels had to be placed in checked bags or left at home, officials said. These changes have set the stage for a fertile market for the Kozy Keep.
Also reflecting trends in the apparel industry, makers of luggage, bags and cases continue to send more production offshore. Whereas international sourcing accounted for an estimated 60 percent to 65 percent of their production two years ago, it now makes up closer to 65 percent to 70 percent of the overall manufacturing picture. In fact, the industry's leading trade group, the Luggage & Leather Goods Manufacturers Association (LLGMA), changed its rules several years ago and no longer requires potential members to have U.S. production facilities. Now mandating only that members have an office in the United States, the association has attracted new companies to its ranks, notes Anne L. DeCicco, president of the LLGMA.
There's no doubt that the industry is operating in a rough-and-tumble environment. Samsonite, is the world's largest manufacturer of luggage.Its modest retail sales growth has come, in great part, because of large increases in the number of units sold, say observers, even as the market becomes more price competitive. To some extent, that situation is a result of the dramatic growth of big box, price-driven superstore and warehouse operations, although department and specialty stores still own about half of the luggage business. That's not to say there aren't lucrative new distribution channels for new products. For instance, there has been strong growth in sales of computer bags and accessories cases to consumers as well as the computer industry's original equipment manufacturers, and an increasing number of travel agencies are selling luggage. The idea for Kozy Keep is obviously a great one considering the state of the present day market in airline travel. Proper marketing of this product will be sure to produce a positive level of sales and financial success in the near future.
In order that the needs of airline passengers can be better served, marketing professionals are now reaching out to consumers with these new considerations in mind. It is likely that the "Kozy Keep" will soon become a more popular item on airlines around the world. For further information on this great new invention, contact Jake Way at info @ inventionsupport.com. And ask about the great new invention known as the "Kozy Keep."
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