Craig Calder Appointed as Chief Marketing Officer at Mochila

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Interactive media veteran Craig Calder has been appointed as chief marketing officer at Mochila, the first global online media marketplace for print, audio, video and photo content syndication, it was announced today by CEO Keith McAllister.

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Interactive media veteran Craig Calder has been appointed as chief marketing officer at Mochila (http://www.mochila.com), the first global online media marketplace for print, audio, video and photo content, it was announced today by CEO Keith McAllister.

Calder comes to Mochila with over 20 years of experience in marketing and development for interactive companies. Most recently, Calder served as SVP of marketing at TheStreet.com where he was responsible for managing subscription, growth, audience development and consumer marketing.

Mochila is the world's only syndication service that allows publishers of magazines, newspapers, wire services, and web sites to buy and sell print, photo, audio, and video content à la carte and on-demand with each other on its web site. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Members choosing the Mochila AdMatch ad revenue-sharing service can acquire the best content in the world for free with advertising revenue split among the buyer, the content owner, and Mochila.

Before his tenure at TheStreet.com, Calder was the director of sales & marketing for DoubleClick DART Motif where he was responsible for leading turnaround strategies for the DART Motif division. He also served as vice president of marketing for New York Times Digital from 2000 through 2004 and was awarded the "Punch" Sulzberger Award for innovation and leadership.

Throughout his career Calder has developed innovative advertising, sales and marketing strategies for top tier media organizations including: Nickelodeon Online (where he managed the creation of the family of Nickelodeon Online properties that include http://www.nick.com, http://www.nickjr.com and http://www.tvland.com), Eagle River Interactive, Modem Media, Time Warner, Ziff Davis and his own company, Caldercom.

"Craig is a proven web marketer whose great insight and creativity will be key to taking Mochila to the next level," said CEO Keith McAllister.

All Mochila services and syndication are also available to Spanish-language media around the world via Mochila Español.

Mochila, the world's first and only online media marketplace, where members can Buy, Sell, and Earn.

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Drew Kerr

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