Motive Interactive Announced the Debut of Advent, Their State of the Art Proprietary Advertising Platform

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Motive Interactive announced the debut of Advent™, their state of the art proprietary platform for building and managing online performance advertising campaigns. This important online advertising platform gives publishers and advertisers an unmatched ability to implement and manage online campaigns.

In order for our clients to get the best results from their campaigns, they need technology that works for them. Advent™ is much easier to use than any predecessor technology, and it has the potential to make an important contribution to our clients online success. Combining the ease of Advent™ with our second-to-none service will ensure that their campaigns succeed.

Motive Interactive announced the debut of Advent™, their state of the art proprietary platform for building and managing online performance advertising campaigns. This important release gives publishers and advertisers an unmatched ability to implement and manage online campaigns.

Before Advent™, many publishers were unable to participate in Cost per Action (CPA) campaigns due to technological constraints and a high cost of entry. Advertisers have been reluctant to approach traditional Affiliate networks due to a lack of accountability and concerns about brand stewardship.

Advent's™ remarkably easy and attractive user interface enables clear lines of communication between advertisers and publishers. Campaigns can be implemented with just a few clicks, and modifications can be executed globally as circumstances warrant.

Advent™ has the ability to manage and rationalize non-standard field names and response codes. This ensures that any publisher can interact with any advertiser and that qualified, consumer actions are passed through with enough accurate and valid information to advance the sales process. It brings the technological sophistication that has been associated with CPC and CPM campaigns to the burgeoning CPA market.

Motive Interactive (http://www.motiveinteractive.com), co-founded in 2003 by Brendan Smith and Colin Johnson, is building its reputation on accountability and quantifiable results in the interactive-marketing and online-advertising industry. As advertisers devote more of their budget to online ads, they will demand greater transparency from their media buyers. Motive makes that transparency work to the advantage of advertisers, publishers, and media buyers by providing better service and helping advertisers achieve higher ROI. Advent™ is an important advance in that direction.

CEO Brendan Smith said, "In order for our clients to get the best results from their campaigns, they need technology that works for them. Advent™ is much easier to use than any predecessor technology, and it has the potential to make an important contribution to our clients online success. Combining the ease of Advent™ with our second-to-none service will ensure that their campaigns succeed."

Vision and a dynamic business model make Motive Interactive one of the most promising companies to emerge in new media. As evidence of its growing, well-deserved buzz, Entrepreneur magazine selected Motive Interactive as one of the "Hot 100" fastest-growing businesses to watch in America.

Find a schedule of announcements, related conferences, business proposals, additional links, and all the information you need about Motive Interactive and its vision for interactive marketing at: http://www.motiveinteractive.com, or call 775.586.8360.

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