UN Global Road Safety Week Drives GlobalRoad News Monitor

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The first annual United Nations Global Road Safety Week, April 23-29, 2007, has inspired the launch of GlobalRoad (http://www.GlobalRoad.net), a model news portal that provides up-to-the-minute local and community road safety news for every location on earth.

The first annual United Nations Global Road Safety Week, April 23-29, 2007, has inspired the launch of GlobalRoad (http://www.GlobalRoad.net), a model news portal that provides up-to-the-minute local and community road safety news for every location on earth.

The news portal, created by community activist John Simmons, using Google News technology, launches today with one-click access to highway and traffic safety stories for each state in the United States.

The scope of the site will continue to grow in the days ahead until every country has its own GlobalRoad safety newsfeed.

Afterwards, the site will add other features discussed at Global Road Safety Week events such as the Road Safety Stakeholders' Forum in Geneva, Switzerland, and the teen drivers campaign organized in the United States by the Centers for Disease Control and Prevention (CDC).

According to the World Health Organization, road traffic injuries are the leading cause of death worldwide among young people aged 10-24 years. Each year nearly 400,000 people under 25 die on the world's roads.

The United Nations' focus on youth and road safety is expressed in five specific road safety messages this year:

1. Wearing a seat-belt reduces the risk of being ejected from a vehicle and suffering serious or fatal injury.

2. Consuming alcohol before driving increases the risk of a crash.

3. Pedestrians and cyclists can be difficult to see on the roads.

4. Most motorcycle deaths are a result of head injuries.

5. Speed kills all types of road users -- drivers, pedestrians and cyclists.

In its current state, the GlobalRoad Safety News site serves as a tool to quickly scan media outlets for patterns in safety news coverage. Simmons is using the news monitor to study how this year's five road safety messages may motivate community action.

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