New York, NY (PRWEB) April 30, 2007
The energy drink beverage trend is readying for a change and leading the way is beverage development firm PTM Food Consulting (http://www.foodconsultant.biz). Owned and operated by food scientist Pete Maletto, the company has grown immensely the past few years producing innovative energy drinks for their clients.
Zach Whelan, a client for PTM Food Consulting with his startup company Des Moines Beverage, said his energy drink is more than "just another energy drink." Zach said that he approached Maletto about creating a new product that was different than all the rest. "While I looked at other firms to develop my energy drink, I found that all I was going to get was boiler plate drinks that everybody else had with the same usual ingredients, but we wanted to stand out. I then asked around to quite a few people in the energy drink industry and many recommended PTM Food Consulting. After one conversation I knew he was the guy that had the creativity and knowledge to produce a new type of energy drink for us that would give us the market edge we needed. A few days later he proposed some really innovative ideas for the market we were targeting and then just six weeks later we had an unbelievable tasting energy drink that not only provided a no crash energy, but increased libido as well. He did an unbelievable job and we were so happy with his communication, level of involvement and innovative service," said Whelan
Maletto explained, "We really go the extra mile for our clients and it's important for me to stay on top in this industry so I can provide them an advantage to have a better chance to succeed. I travel all over the world to see new and very different ideas and I do my best to bring them here. What I see happening in the very near future is the energy drink market branching out into different segments of functionality with niche areas that will allow the little guys to get in and compete with innovative beverages. We will see energy drinks that provide mental focus, endurance, sex, and other overall health benefits. Right now you walk into a convenience store and its all these Red Bull copycat products and its so disappointing. But the great thing about it is now I'm watching many of my clients break into the market because the energy drinks we develop are so innovative it gives them a point of difference. I feel it will be just a matter of time that when you walk into a convenience store and its not just the same old song. Remember that consumers are always looking for the next big thing."
Maletto, who also has a degree as a nutritionist, knows the dietary supplement industry well. He has created over 300 different capsule products in his 15 years and knows every single herbal ingredient and its active compound off the top of his head. This gives his customers a huge advantage having a nutritionist actually develop their energy drink because he knows the benefit of these natural ingredients from a biochemical standpoint to the end user. "Yeah there is not too many bio majors that are food scientists and nutritionists all at the same time, but I like to apply that knowledge for my clients because nothing gets me more excited than watching what we develop take off."