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All Press Releases for May 3, 2007 Subscribe to this News Feed    Subscribe to this Podcast Feed
 

DayTimers Announces new way of Choosing the Appropriate Day Planner for Each Person

DayTimers Leather Collections Let the Fashion Conscious Shine with Character and Style

(PRWEB) May 3, 2007 -- DayTimers has realized not only have clothing and shoes proven to say so much about the person sporting them, but that planners and journals also effectively demonstrate telling qualities of the person carrying them. With the widest range of styles in the industry, DayTimers makes it possible for anyone to find a planner or journal that matches their unique personality.

According to Cynthia Nellis of About.com, fashion -- both clothing and accessories -- has been used throughout history to differentiate and show unique qualities.

"The style of a day planner or journal has the ability to make an impression about its owner in both a social and professional setting," commented Maria Woytek, DayTimers Time Management Expert. "People want style options so they can make a truly personal statement."

For the person who is pragmatic, sensible, selective, and good at making well-reasoned choices, the Armorhide® Leather Collection is an ideal match. Known for its timeless quality and ageless looks, the Armorhide line is resistant to scuffs and stains, yet soft to the touch.

A more rugged, down-to-earth and adventurous person may find the Distressed Leather Collection more to their liking. This collection is firm and tough, with a matte finish that acquires a rich patina with time. The nicks and bruises that come with age only add to the desirable look of this leather.

Those who are hip, fashion-minded and even a little playful -- perhaps with a youthful and positive outlook -- will discover that Malibu Leather meets their style. The Malibu Leather collection is soft, pebble-grained, luxurious and durable. It makes a lasting impression that will stand out in the crowd.

One who is independent, polished and refined -- a leader who will draw outside the lines and think outside the box -- will enjoy expressing themselves with the Western Coach line. The leather is firm, with a classic look and rich luster that shows off its burnished highlights. No two pieces are quite the same.

Bold, contemporary trendsetters who aren't afraid to express themselves will love the Signature Leather Collection. Specially crafted from beautiful, Italian vegetable-tanned leather, it has a sleek look that speaks highly of its owner.

The complete DayTimers leather collections can be seen online. Each line speaks volumes about the unique person who selects it.

About DayTimers
Established in 1947, DayTimers, Inc. is the original American provider of time management solutions and organization tools to help simplify life. Day-Timers is a subsidiary of ACCO Brands (NYSE: ABD). The complete DayTimer® line of planners, luxury leather covers, portfolios, handbags and more can be found at www.daytimer.com or by calling 1-800-225-5005. Select organization tools are also available at Staples, Office Depot, and other major office supply retailers. Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), Leesa @ lamottastrategic.com
Subsidiary of ACCO Brands Corporation

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Leesa Raab
845-358-6301
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