Nead Brand Partners Adds Event Branding Services
As a complement to its strong portfolio of brand development and management services, Nead Brand Partners announces its new Event Branding capabilities. Much more than traditional event planning, event branding is focused on creating a total event experience that supports a company's brand, including pre-event, at event, and post-event touchpoints.
Cleveland, OH (PRWEB) May 1, 2007 -- As a complement to its strong portfolio of brand development and management services, Nead Brand Partners (NBP) announces its new Event Branding capabilities. Much more than traditional event planning, event branding is focused on creating a total event experience that supports a company's brand, including pre-event, at event, and post-event touchpoints. "If an organization is going to make a sizable investment in hosting an event, they need to consider the objectives and the implications to their brand. What messages do they want guests to take away, and how do these messages relate to the brand? What is the follow-up strategy?", says Mark Nead, NBP principal. Mark suggests that each and every point of contact throughout the event should be considered thoroughly, from parking to entranceways, bathrooms to signage, music to lighting. Among NBP's event branding clients is Kaiser Permanente, who hired the firm to develop strategic messaging and design for a business advisory event. NBP also created a total event experience, including multi-media displays and a post-event follow-up strategy. "Guests want a deeper, richer event experience today. Companies have the opportunity to connect with their audiences in so many powerful ways, whether it be through one-on-one interaction, multimedia, through dynamic visuals and sound, and even with the right food and drink. Each of these touchpoints represent an opportunity to connect the guest to the brand, so they must be carefully considered and delivered," says Nead.
Please contact Mark Nead or Mark Zust at 216-431-9301, or visit http://www.neadbrandpartners.com for more information.
About Nead Brand Partners:
Nead Brand Partners is a full-service strategic brand development firm headquartered in a restored 85-year-old warehouse in the heart of MidTown Cleveland. Principals Mark Nead and Mark Zust represent a combined 35 years of experience in strategic communication, graphic design, business writing and project management. The Nead Brand Partners team provides market research, strategic planning, facilitation, identity systems, design, writing, and communications training and brand advisory for a wide range of clients, including Oswald Companies, Kaiser Permanente, Midtown Cleveland and Westfield Bank. For more information, contact Mark Nust at 216-431-9301, extension 12, or visit Nead Brand Partners on the web at: http://www.neadbrandpartners.com.
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