Florida Direct Marketing Association presents "The Six Deadly Sins of Healthcare Marketing, and How to Avoid Them"
Florida Direct Marketing Association presents the educational seminar luncheon --- "The Six Deadly Sins of Healthcare Marketing, and How to Avoid Them" --- in Fort Lauderdale on May 11, 2007. Marketers, healthcare practice owners including physicians, dentists and dental specialists, physical therapists, chiropractors, and audiologists are encouraged to attend, and all will benefit from Mr. Hachenburg's tactical advice and engaged, no-nonsense teaching style.
Fort Lauderdale, FL (PRWEB) May 1, 2007 -- The Florida Direct Marketing Association (FDMA) is hosting a luncheon designed to give healthcare practitioners and professionals from all areas the keys to building a practice or generating referrals through direct marketing. Rich Hachenburg of Competitive Edge Healthcare Marketing presents "The Six Deadly Sins of Healthcare Marketing, and How to Avoid Them", at the organization's monthly luncheon Friday, May 11, 2007. The luncheon will be held at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public with registration and networking beginning at 11:30 a.m., followed by the lunch and presentation at noon. The cost to attend is $37 for members, $46 for non-members. Attendees are encouraged to register online at www.fdma.org in advance and save $10 over walk-up registration.
"Most Doctors and other healthcare practice owners have had little-to-no training or experience in marketing. They entered private practice to help patients, but find it difficult and frustrating to get new patients through their doors," says Hachenburg, who has worked with over 2000 private practices during his more than 17-year career in healthcare marketing. "Just because a practice is busy, doesn't mean it's successful. They key is to work smarter not harder. Through my experience, I've learned how to help my clients avoid 'The Six Deadly Sins of Healthcare Marketing' so they don't have to learn through trial and error."
Whether they need to market directly to the public (like a plastic surgeon or dentist) or to healthcare industry colleagues in order to generate referrals (like a neurologist or endodontist), there are six common mistakes healthcare and medical practices typically make that must be avoided. These are "The Six Deadly Sins" of healthcare marketing that will be exposed and explained during the luncheon presentation. Healthcare practice owners including physicians, dentists and dental specialists, physical therapists, chiropractors, and audiologists are encouraged to attend, and all will benefit from Mr. Hachenburg's tactical advice and engaged, no-nonsense teaching style.
About the Florida Direct Marketing Association (FDMA)
The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. "Direct marketing" is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit http://www.fdma.org/join.asp.
About Rich Hachenburg and Competitive Edge Healthcare Marketing
Rich Hachenburg is the President and Founder of Competitive Edge Healthcare Marketing, a marketing consulting and business coaching firm that specializes in working with Physicians and Healthcare practices.
Rich has over 23 years of consulting experience, 17 of which have been in the healthcare field. Rich started his career in Healthcare marketing with Beltone Electronics Corp., the nation's leading brand in hearing aids, where he served as Regional Manager and progressed to Area Vice President Southeast. Rich founded Competitive Edge in 2002 and has since served virtually all healthcare specialties, including Physicians, Medical Specialists, Dentists, Audiologists, and Physical Therapists.
Rich helps his clients market their practices more effectively by developing comprehensive marketing plans, developing marketing tools and materials, and coaching the principles and key employees to execute their plans so they can achieve their goals. Rich has personally consulted with over 2000 healthcare practices and small to mid-sized businesses. For additional information, contact Competitive Edge Healthcare Marketing at (561) 477-6348.
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