Eyeconomy Broadens Online Media Services; Moves Into Media Representation
Media Corporations plc's online media agency eyeconomy has broadened its services and added additional ones to its fast growing business.
London (PRWEB) May 1, 2007 -- Media Corporations plc's online media agency eyeconomy has broadened its services and added additional ones to its fast growing business.
The London-based online advertising and media agency has announced that it has signed agreements with a significant number of web sites that it will represent by marketing online advertising space.
It now has a substantial portfolio of client sites so that it is able to offer advertisers 'run-of-network' opportunities for their campaigns, in which state-of-the-art ads are placed across a range of websites targeted at specific audiences.
Aim-listed Media Corp CEO Justin Drummond said: "Our strategy has been to move eyeconomy incrementally to a full service online media agency. We have been steadily building our in-house capabilities and consolidating at each step.
"This is the next step, becoming a major player in the online media representation space, and being large enough to offer advertisers a variety of options and sites to suit their particular campaign needs".
The company has been signing up new clients and now represents such sites as the online UK TV guide onthebox, bath rugby at www.bathrugby.co.uk, Wasps Rugby club at wasps.co.uk, http://www.creditcardexpert.co.uk and many others, including bigbrotheronline.co.uk, a popular unofficial Big Brother site.
Mr. Smith, MD of Eyeconomy said "There are significant synergies for eyeconomy in this leg of our expansion."
Eyeconomy is leveraging off its in-house creative resources to broaden its advertising option solutions, including traditional display advertising such as banner, button and sky scraper ads.
The company has two well-tested on-line ad solutions that engage Internet users. It has an exit traffic solution called SubSites (including options in the rapidly growing video space) that is used by Dell and Vodafone among others, and its own unique rich-media floating toolbar called SubLines.
"We now have a complete tool kit of online advertising solutions to deliver the most effective campaigns for clients ranging from those who are contracted over a period of time to those needing a quick, effective one-off campaign," Mr. Smith said.
For more information, contact Paul Smith on 0207 618 9000
Notes to Editors:
Listed on the London Stock Exchange, Media Corp, is a leading internet media and advertising Company focused on search, publishing and media sales. The company has three principal divisions:
| | - Search - The vertical search specialists - building sector specific search engines for advertisers to communicate in a highly targeted environment with their particular audience. All of our Search and Media products are powered by our own high performance proprietary technology. We can therefore partner with your online businesses to offer "White Label" services across a number of key vertical markets. www.searchfocus.co.uk.
- Publishing - Media Corp has a diverse publishing division ranging from online to printed media. Our impressive stable of websites includes a number of market leading sites including www.onthebox.com, www.casino.co.uk.
- Media - Eyeconomy was formed in 1996, and is a separate operating division of Media Corporation. Eyeconomy specialises in the various sectors of online marketing and advertising, such as online media planning and buying, as well as managing online media campaigns for clients including AOL, Dell and American Express.
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See www.mediacorpplc.com.
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