Luv's Brownies Founder and President Publishes "Brownie Points: Seven Steps to Success For Woman Entrepreneurs from One Who Made It"

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"Aundrea is a symbol of success for black business owners and an inspiration to entrepreneurs looking to follow in her footsteps." -- EARL GRAVES, SR., publisher and editor, "Black Enterprise Magazine" "Show Mom a little love with Luv's Heart-Shaped Brownies -- they're some of the best I've tasted!" -- RACHAEL RAY, Food Network host and editor "Every Day with Rachel Ray" magazine "The success of her bakery shows that planning and persistence pay off. Despite great personal challenges, she has held her life and business together. I admire her spirit and work ethic, and I think you will too. And, her brownies are fabulous!" -- COACH KEN CARTER, inspiration for the feature film "Coach Carter"

In 2004, Aundrea Lacy, a young, smart, attractive, business-savvy woman who suffers with dyslexia, wrote her first inspirational book "Luv Story: From Homemade Brownies to My Own Internet Baker." In the best-seller, Lacy shared real life experiences, including how she kept her company thriving through an economic downturn and her personal life crises. Lacy has just published her second important literary offering "Brownie Points: Seven Steps to Success For Woman Entrepreneurs from One Who Made It." Her latest book is a greatly expanded new version of "Luv Story;" one in which she answers the many questions she is often asked during speaking engagements by girls and women who want to start their own businesses. Without changing her simple and straightforward style, Lacy goes into new detail on important topics like how to launch a new business; starting out while still in school; budgeting and bookkeeping; vertical marketing; advertising and public relations; and much more. She illustrates every point with examples from well-known successful firms, as well as her own experiences. (Brownie Points: Seven Steps to Success …, Agate, paperback, 128 pp, $14.00 US, ISBN 1-932841-26-1).

Having recently adopted an adorable infant son as a single parent, Lacy counts her blessings daily. Among her other many recent accomplishments are:

  • May 2007 - Latest book release, "Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It"
  • May 2007 - Featured among "Every Day Favs" in "Every Day with Rachael Ray" magazine
  • Feb., 2007 - Feature story in "Pastry Art & Design Magazine"
  • Nov., 2006 - Cover story in "Black Enterprise" magazine
  • Nov., 2006 - Celebrated company's 10th anniversary at Jay Z's New York 40/40 Club
  • Nov., 2006 - Conducted cooking demonstration at New York "Chocolate Show" - the nation's largest annual chocolate affair


Thursday, May 3rd, 5:30 - 9:00 pm
San Jose State Univ. "Taste of Hospitality" (Dept. of Hospitality Management)
Holiday Inn Mediterranean Center, San Jose, CA

Friday, May 11th, 11:30 am - 12:30 pm
Black Enterprise Entrepreneurs Conference
Walt Disney Swan & Dolphin Resort, Orlando, FL

Luv's Brownies is the home of the original heart-shaped brownie offers heart-shaped brownie cakes, mail order gifts and wedding favors. The Internet-based business sells its award-winning brownies nationwide, and maintains market dominance in its product category. Luv's Brownies is the only company that offers brownies shaped like hearts, as well as sugar-free recipes with diabetics in mind. Lacy has been featured on several nationally-syndicated television talk shows and many national and local newspapers and magazines. She has been interviewed by the ABC network's Barbara Walters and featured on the "Montel Williams Show."

Lacy's story of her struggle to overcome dyslexia has been chronicled in over 50 publications, including Essence, Ebony, Today's Black Woman, San Jose and Upscale magazines. Luv's Brownies was the proud recipient of the People's Choice "Best Sweet" Dessert Award at the annual International Hospitality Celebration in both 2004 and 2005.

Luv's Brownies and "Brownie Points" may be purchased online (autographed if purchased through Lacy's website. For more information about Aundrea Lacy and her fabulous brownies, please visit Chat with Ms. Lacy via email about Luv's Brownies, or perhaps a book signing (aundrea @

Read the Luv's Brownie cover story in the Nov. 2006 issue of Black Enterprise magazine (


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Toni Beckham
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