Martha's Vineyard, Massachusetts (PRWEB) May 3, 2007
In an unprecedented move, mvyradio (http://www.mvyradio.com)--one of Internet radio's pioneers--is adopting the business model of public radio stations across the U.S. by shifting from an advertiser-supported to a listener- and corporate underwriting-supported station.
mvyradio President Joe Gallagher sees the move as critical to meeting the challenges of today's escalating bandwidth and music licensing costs: "The time is right for mvyradio to take advantage of our enduring listener relationships and ever-increasing audience and move to a public radio-style model."
To be called "Friends of mvyradio," the new model will be developed with the help of Public Radio Capital (PRC), a non-profit organization dedicated to strengthening and expanding the public radio industry. (http://www.pubcap.org) "As PRC's first Internet radio-only project, mvyradio and its special focus on diverse music fit perfectly with our goal to provide people nationwide with greater program choices for in-depth information, unbiased news, music, and cultural programming," said Marc Hand, PRC's managing director.
Gallagher added, "The Public Radio Capital and Friends of mvyradio partnership is a major step toward what promises to be an exciting new paradigm of the music industry."
Affecting only mvyradio's Internet programming, the new model will enable the station to play more music on its streams and to continue groundbreaking initiatives, such as "On the Road" where the station has recorded and streamed more than 250 exclusive performances from artists as diverse as Elvis Costello, K.T. Tunstall, Doc Watson and The Meters recorded at different venues across America including SXSW, MerleFest and the Newport Folk Festival.
The announced change does not affect the station's terrestrial version, WMVY-FM, which is advertiser-supported.
Heralded as one of the first Adult Album Alternative (AAA) stations with its beginnings in 1983, mvyradio was among the first to stream its signal via the internet, in 1998. It boasts a worldwide audience that listens more than 400,000 hours a month. The station has been cited in Rolling Stone, TIME and other publications for its independent spirit and is a perennial front-runner for industry "Station of the Year" honors. http://www.mvyradio.com
Note: The name of the station is "mvyradio" (all lowercase, one word).
For further information, contact:
CMO, Aritaur Communications, Inc.
1904 Dorothy Ave., Ste. 2, Louisville KY 40205
Telephone : 859 215 2728 ( w ) ; 502 836 9000 ( c )