CPAs & Valuation Professionals Learn to Build Their Businesses at NACVA's Annual Consultants Conference

The National Association of Certified Valuation Analysts hosts the "Zero to 60 - Building Your $1,000,000 Practice" seminar on June 6, 2007, to help CPAs and valuation professionals learn how to find more clients using cost and time effective marketing strategies.

Washington, DC (PRWEB) May 3, 2007 -- Mel H. Abraham is scheduled to present his seminar, "Zero to 60 - Building Your $1,000,000 Practice" at the annual conference of the National Association of Valuation Analysts (NACVA) on June 6, 2007, in Washington, DC. It is expected that more than 700 professionals will attend the program. It also expected that many more will attend his session via an interactive internet simulcast.

The number of CPAs in the country grows steadily every year according to the American Institute of Certified Public Accountants, yet more CPAs means more competition and lower rates for practicing CPAs unless they understand how to build their practice.

"Cut throat competition among CPAs in major metropolitan areas like Washington, DC is causing bidding wars to break out between firms and a commoditizing of the industry," says Mel H. Abraham, a frequent speaker, renowned consultant and president of Mel H. Abraham, Inc. and specializes in valuations and strategic coaching for businesses and individuals. (http://www.MelAbraham.com).

His top three recommendations for helping CPAs and Valuation Professionals build their practice and generate more revenues are:

1. Automate your marketing system. "Individual practitioners and partners at small firms have a very limited amount of time, energy, and money when it comes to marketing. The key to success is in creating a system that works and then automating it. Make it a Daily Mode of Operation (DOM)," states Abraham. A marketing system includes specific goals and activities a professional commits to doing in the next 30-60 days. Common marketing activities are: going to networking events, speaking at a seminar, sending out client satisfaction surveys or submitting an article.

2. Clearly define your target market. Abraham teaches that one of the worst things you can do is to not have a clear definition of their ideal target market -- who they want to do business with. In a recent publication and survey 73% of those polled sated that they had no plans for specialization. "This is a mistake. This means there is no focus and without focus there can be no system," he asserts. Your profile should include common demographics, specific needs and challenges and their industry or profession.

3. Focus on value. Too many times CPAs and professional have a misplaced focus on the past and the cost. CPAs by training are taught to consistently look at the past. However, the value is in the future and the past is only helpful to us to the extent is provides a path to the future or a path to avoid in the future. The average CPA focuses on billable hours instead of the value provided to the client. He recommends highlighting the value of the CPA's experience, background, certifications, unique experiences and sum total of all the accumulated business experiences when the professional meets with a referral source or prospect. This is the first step to differentiation in marketplace that is at risk of being commoditized.

Abraham is also scheduled to present his "Zero to 60 - Building Your $1,000,000 Practice "seminar in Chicago on September 27, 2007, and Ft Lauderdale, FL on December 13, 2007, sponsored by the Illinois Society of CPAs and NACVA.

About Mel Abraham and the "Zero to 60 - Building Your $1,000,000 Practice" Seminar

The "Zero to 60 - Building Your $1,000,000 Practice" seminar is led by Mel H. Abraham, author, award-winning speaker and renowned consultant with a Ventura County based business coaching and strategy firm. Abraham specializes in valuations and strategic coaching for businesses and individuals. He teaches service professionals to become powerful business builders by applying proven marketing strategies and technological tactics for efficiency. For more information, visit http://www.BuildAValuationPractice.com or http://www.MelAbraham.com.

Mel H. Abraham, CPA, CVA, ABV, ASA, CSP
805.578.1515
Mel @ MelAbraham.com
http://www.MelAbraham.com
http://www.BuildAValuationPractice.com

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