Media Corp Revamps Key Personal Finance Portal Credit Card Expert
Fast growing online media group Media Corporation plc has announced that it has redesigned its leading personal finance web portal creditcardexpert.co.uk to improve functionality for existing users.
London, UK (PRWEB) May 4, 2007 -- Fast growing online media group Media Corporation plc has announced that it has redesigned its leading personal finance web portal creditcardexpert.co.uk to improve functionality for existing users.
MediaCorp acquired creditcardexpert.co.uk when it bought parent company Result Online earlier this year.
CEO Justin Drummond said: "A key factor for the acquisition for us was that we had identified synergies to exploit through our SearchFocus and eyeconomy divisions."
"We've been putting in place those benefits to work on Credit Card Expert. It's now a better site and ready to tackle broader horizons."
Credit Card Expert is a comprehensive online guide highlighting the best deals available and giving general credit card tips to consumers. It provides information on major credit cards including Barclaycard, American Express and MBNA and enables visitors to directly apply for cards online.
Users of Credit Card Expert can now quickly find the best credit cards for them with a unique list of cards tailored for each user whether they need to do a balance transfer, have poor credit history or simply want to find a 0% credit card.
The synergies that MediaCorp has been able to build on include the ability to employ its online media agency business, eyeconomy, which provides creative input and unique technological solutions. It also has its main advertising client base in the personal finance market.
eyeconomy has two on-line advertising solutions that engage Internet users through a network of over client 750 host sites, offering access to a total reach of 30 million unique users every month.
The London Stock Exchange listed MediaCorp acquired creditcardexpert.co.uk through the buy out of its parent company Result Online for an initial payment of £1.57 million and earn outs of 25% of adjusted pre-tax profits to end September 2009 based on the business achieving pre-tax profit targets, capped at £1.5 million.
Creditcardexpert.co.uk generates income through affiliate deals where credit card operators pay for credit card applications and related cost per click search advertising.
Enquiries:
Media Corporation plc
Justin Drummond, Chief Executive
Paul Tuson, Finance Director
+44 (0)20 7618 9000
Canaccord Adams Limited
Mark Ashurst, Managing Director
+44 (0)20 7050 6500
Holborn PR
Trevor Phillips, Director
+44 (0)20 7929 5599
Notes to editors:
Listed on the AIM market of the London Stock Exchange, Media Corp, is a leading internet media and advertising Company focused on search, web -site publishing and media sales.
The company has three principal divisions:
Search Technology - The vertical search specialists building sector specific search engines for advertisers to communicate in a highly targeted environment with their particular audience. All of our Search and Media products are powered by our own high performance proprietary technology. searchfocus.co.uk.
Publishing - Media Corp has a diverse publishing division specialising in online media. Our impressive list of websites includes a number of market leading sites including creditcardexpert.co.uk, onthebox.com , freedeal.co.uk.
Media Sales - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express. eyeconomy.co.uk.
www.mediacorpplc.com
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