Postcard Marketing CEO Introduces Financing for Customers in Midst of Uncertain Economy

Founder and owner of the country's fastest growing postcard marketing company takes helping her customers succeed one step further by helping them finance complete marketing campaigns.

Clearwater, FL (PRWEB) May 4, 2007 -- With many concerns regarding the economy in the news -- witness the 4.2% drop in new-home sales and federal banks noting only a "modest or moderate" expansion from March to mid-April (Bloomberg.com) -- Joy Gendusa, CEO of PostcardMania, has decided to ensure her customers have an easier time of postcard marketing with financing through TermsPlus™, a revolving credit program to provide an additional line of credit with payment options that make it efficient and cost effective to invest in PostcardMania programs. Her purpose is to ensure that her customers stay in control of their income by not dropping their marketing efforts, but increasing them to secure future revenue.

Fears and whispers of a possible recession in the American economy have been floating through the news, but are now cooling according to recent reports from the Commerce Department. This might be due to the fact that consumer spending with help from strong income gains have been showing figures of acceleration, double what analysts expected.

With this spending tendency, the market holds favorable conditions for businesses to be promoting to consumers. Gendusa, knowing that many small business owners are at somewhat of a disadvantage due to the costs of starting a marketing campaign, added financing terms to her list of services. TermsPlus™ is working with PostcardMania to help smaller businesses get a leg-up.

As a rule of thumb customers always paid upfront for all parts of their postcard campaigns, with the exception of postage; which allowed PostcardMania to keep the cost of their services down but the quality high. Despite offering a new service requiring time and capital on her part, Gendusa is not carrying the extra cost over to her customers. In fact, the prices for PostcardMania's services have stayed the same since the doors opened in 1998. Other services are provided at no cost as well, including a full-time copywriter, free marketing advice and printing on recycled paper, which alone costs PostcardMania $50,000 per year.

When asked why she would do this for her clients at no additional cost to them, Joy's answer was, "We just want them to be successful and grow their businesses -- when they do it is a win-win for all, including the overall economy." Gendusa has also said that she hopes this will have the further benefit of enhancing the effectiveness of her customers' direct mail marketing campaigns.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 140 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards -- all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com

About TermsPlus™:
TermsPlus™ is a division of LGI Financial Solutions (LGI). Established in 1988 and located in Austin, TX, LGI is a full-service provider of customer financing solutions supporting manufacturers, distributors, dealers and captive finance organizations of all sizes. Our goal is to assist our clients in expanding their business and strengthen their customer relationships by providing innovative financing products and programs that make our clients easier and more practical to do business with. To contact, call 800-759-4200.

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