JW Marriott Hotel Dubai Chefs Publish Innovative Cookbook, "Dubai - New Arabian Cuisine"

Innovative "haute" Arabian cuisine fuses Middle East ingredients with elements of European cooking traditions.

Dubai, UAE (PRWEB) May 3, 2007 -- In the award winning new cookbook Dubai - New Arabian Cuisine, four chefs from the JW Marriott Hotel Dubai have created an innovative gastronomic genre -- also known as 'haute' Arabian cuisine -- that bridges the culinary arts of Arabia and Europe to produce a cuisine rich in flavour and heritage but with global appeal.

The book launched to rave reviews at the 2006 Frankfurt Book Fair, and in April, it was designated "Best Foreign Cookbook in the World," at the Gourmand World Cookbook Awards held in Beijing, China. Now in its second printing in Europe, the cookbook launches this month in the United Kingdom and has distribution in the United States through New York-based Kitchen Arts & Letters.

Best Foreign Cookbook in the World

This cuisine provides the perfect opportunity for those who have been previously hesitant to try Middle Eastern food

Our presentation is unexpected and refreshing - our guests often don't even realize they are eating a dish that is rooted in Arabia but infused with European flair.

The JW Marriott Hotel Dubai is positioned as one of the top food and beverage hotels in Dubai where the culinary team constantly stays innovative by introducing new products, promotions and services

Dubai - New Arabian Cuisine continues to position the hotel that we deliver the best product and incredible value for money. The Dubai - New Arabian Cuisine is an extension of that commitment.

"This cuisine provides the perfect opportunity for those who have been previously hesitant to try Middle Eastern food," said Maass, who co-authored the book with Jaekel. "Our presentation is unexpected and refreshing - our guests often don't even realize they are eating a dish that is rooted in Arabia but infused with European flair."

A labour of love for almost two years, the chefs met with photographer and author Lutz Jäkel to craft the collection of recipes and photographs. The book was published in both English and German at a retail price of €48 / AED195 including tax. Major retailers in Germany, Austria, Switzerland and Dubai sell Dubai - New Arabian Cuisine with online bookings available via Amazon.de and Libri.de. Future distribution plans are focused in the United States and via Amazon.com. In the meantime, in the United States, consumers may order the book through New York-based Kitchen Arts & Letters (kitchenartsandletters.com or 212-876-5550).

Recognizing the innovation behind the cuisine, late last year Lufthansa immediately implemented several recipes into its 'Star Chef Campaign' for the airline's First and Business Class flights on all European outbound flights to the Middle East. Recipes included Moroccan-style Carrot Soup with Honey and Ras el Hanout Spices served with Confit of Squab or Saddle of Lamb in Coffee Bean Crust.

Recipes found in the Dubai - New Arabian Cuisine cookbook can be also be sampled throughout the JW Marriott Hotel Dubai's catering events and services. The hotel offers a specialized menu based solely on Dubai - New Arabian Cuisine for major functions such as cocktail receptions, conferences and exhibitions, buffets, outside catering in concerts, at home or the office in Dubai. Set menu prices range from approximately AED125 to over AED 300 per person for catering events. Call the JW Marriott Hotel Dubai directly on +971 (4) 262 4444 for further information on events.

"The JW Marriott Hotel Dubai is positioned as one of the top food and beverage hotels in Dubai where the culinary team constantly stays innovative by introducing new products, promotions and services," said Ibrahim Barghout, general manager of the JW Marriott Hotel Dubai. "Dubai - New Arabian Cuisine continues to position the hotel that we deliver the best product and incredible value for money. The Dubai - New Arabian Cuisine is an extension of that commitment."

For more information about the JW Marriott Hotel Dubai, visit http://marriott.com/hotels/travel/dxbae-jw-marriott-hotel-dubai/. For more information or reservations at any of nearly 2,900 Marriott International hotels, visit our web site at http://www.marriott.com.

Marriott International, Inc. (NYSE:MAR) is a leading worldwide hospitality company with nearly 2,900 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. Marriott is also in the synthetic fuel business. The company is headquartered in Washington, D.C., and has approximately 128,000 employees. In fiscal year 2003, Marriott International reported sales from continuing operations of $9 billion. For more information or reservations, please visit our web site at www.marriott.com.

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new arabian cuisine cookbook jw marriott hotel dubai

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