Spa Finder Enlists Over 3,600 Spas to Educate Global Spa-Goers About Melanoma Prevention and Detection
Innovative campaign will instruct spa therapists/aestheticians to recognize the disease’s early warning signs and encourage clients to get regular mole checks. Spa Finder will distribute photosensitive “I Will Reflect” wristbands to inspire spa-goers to cover up and be sun-smart.
New York, NY (PRWEB) May 3, 2007 -- With sunburn season on the horizon, Spa Finder, (www.spafinder.com), the global spa resource, is kicking off a multi-faceted campaign to educate global spa-goers about melanoma detection and prevention. Spa Finder will leverage its relationships with 3,600+ day and stay spas worldwide to provide educational materials to spa clientele while encouraging spa aestheticians and therapists to be on the lookout for the disease’s early warning signs and remind clients to visit their physicians for regular mole checks. The Spa Finder melanoma campaign is launching in May in conjunction with Skin Cancer/Melanoma Awareness Month.
“The idea is to position spa therapists, aestheticians and even nail and hair care professionals – all of whom view and touch people’s skin every day – as a new ‘line of defense’ in terms of skin cancer detection and education,” explained Spa Finder, Inc. President Susie Ellis. According to Ellis, the campaign was inspired by the untimely death, from melanoma, of Alex Szekely, the former owner of the Golden Door and Rancho La Puerta, and one of the spa industry’s true visionaries.
As part of the campaign, Spa Finder will distribute thousands of its photosensitive “I Will Reflect” wristbands, which change color when exposed to the sun (reminding wearers to cover up), as well as wallet-sized “I Will Reflect” cards detailing five essential sun protection and skin health precautions. Additional components of the campaign include a dedicated melanoma awareness and sun safety site at www.spafinder.com/melanoma and an in-depth feature on sunscreens in the July/August issue of Luxury SpaFinder Magazine.
“We’re on the crest of a skin cancer epidemic and melanoma causes most skin cancer-related deaths, but those losses can be dramatically reduced through sun protection and early detection,” added Ellis. “Spas have an important role to play in terms of sun and skin health. Our goal is to galvanize all of the influence, expertise and resources spas have to offer, and make this a real ‘spa’ issue.”
The global campaign will be led by New York-based Spa Finder, Inc. and supported by the company’s international subsidiaries, Spa Finder Europe, headquartered in London, and Spa Finder Japan, headquartered in Tokyo.
Learn More
To learn more about the Spa Finder melanoma initiative or to arrange an interview with Spa Finder President Susie Ellis or a representative from a participating spa, contact Betsy Isroelit at 213.300.0108 or Joe Foster at 323.572.5361.
About Spa Finder, Inc.
The world's largest spa marketing and media company, Spa Finder reaches millions of wellness-focused consumers via www.SpaFinder.com, its award-winning website, and Luxury SpaFinder magazine, the trusted authority on the luxury spa lifestyle. Redeemable at 3,600+ spas worldwide and available at thousands of retail outlets across North America, Spa Finder Gift Certificates and Gift Cards represent the world’s largest spa gift certificate/card program. Spa Finder, the global spa resource, also publishes the annual Worldwide Guide to Spas and operates Spa Finder Europe and Spa Finder Japan, two native-language websites showcasing relationships with local day spas, salons, and onsens. Founded in 1986, the privately held company is headquartered in Manhattan.
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