Sugar Publishing Launches BellaSugar.com, Dedicated to Beauty Products and Trends
Sephora Partners with Sugar Publishing as Exclusive Launch Sponsor
San Francisco, CA (PRWEB) May 3, 2007 -- Sugar Publishing Inc. today announced the launch of BellaSugar.com, the Sugar Network's tenth site geared toward topics of interest for women. Sponsored by Sephora, the world's leading beauty retail store, the launch will provide beauty junkies everywhere with a destination to learn about the newest products and trends.
"Our readers' interests in fashion and beauty have made FabSugar one of the most popular sites on the Sugar Network," said Lisa Sugar, Editor-in-Chief of Sugar Publishing. "After serving as FabSugar's beauty expert for the past three months, BellaSugar has grown a significant following of her own, and we knew it was time to spin her off to her own site dedicated solely to beauty. Given Sephora's expertise in the cosmetic and beauty industry, we couldn't think of a better partner to help us launch Bella."
From simple "how-to" guides for achieving the latest looks to reviews of the newest products on the market, Bella will continue to be her reader's guide to what's hot in the world of beauty and skincare, while also including content created by Sugar Network users themselves. In addition, Bella will turn to professionals such as estheticians, plastic surgeons and other skincare specialists to provide additional content on the site. The site will also include weekly features such as:
· Skincare, makeup and fragrance reviews
· Reader beauty challenges
· User generated product reviews
· New product alerts and industry news
· Online sale alerts
· Make-up and beauty how-tos
· Celebrity beauty do's and don'ts
· DIY spa treatments
· Exclusive interviews with top models
Sephora customers mirror the fashion and beauty-savvy audience that the Sugar Network has built over the past year, so we're excited to help launch a site dedicated to our favorite topic, beauty trends and products," said Connie Young, Director of Marketing and Business Development at Sephora. "The friendly, hip editorial style of the Sugar Network makes it a perfect partner for us."
Sephora's exclusive sponsorship of BellaSugar's launch includes the distribution of Sephora gift cards and products, which will be given away throughout the sites' launch. The first giveaway, for BellaSugar's launch day, will be the Sephora Summer Blockbuster Palette which is loaded with 24 eyeshadows, 24 lip glosses, five cheek colors, and one translucent shimmer powder, plus two double-ended shadow applicators, a blush brush, and a lip brush. Additional giveaways will take place throughout the month, including cosmetic products from Cargo, Smashbox and Cosmedicine, fragrances from Cartier and LAVANILA and many of Sephora's own products, such as the Sun Safety Kit, the FACE Weekend Set and Mother's Day gift sets.
About Sephora
Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 beauty brands across a broad range of product categories including makeup, skincare, fragrance, bath & body, hair care, smile care, and accessories, as well as the company's own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Sephora Americas operates 157 stores in the United States and Canada, and the world's top prestige beauty website, Sephora.com. Sephora Europe has more than 400 stores within 11 countries and has recently expanded into China.
About Sugar Publishing
Sugar Publishing, Inc., the privately-owned, media company, is focused on creating the richest, most relevant online community for trendsetting, passionate, smart women. Building upon the insanely addictive flagship website, PopSugar, Sugar Publishing's network now includes FabSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar and TeamSugar and boasts 3.5 million unique visitors a month. Founded in April 2006 and headquartered in San Francisco, Sugar Publishing is committed to creating the best, most comprehensive, and just plain fun online community for women.
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