Postcard Marketing Guru Challenges Costly and Redundant State Bills

Joy Gendusa, owner and founder of the country's fastest growing postcard marketing company, and her executives protest revenue killing bills submitted by congressmen.

Clearwater, FL (PRWEB) May 7, 2007 -- Joy Gendusa, owner and founder of the country's fastest growing postcard marketing company, and her executives protest revenue killing bills submitted by congressmen.

The intention behind the do-not-mail registry bills being submitted to various state legislators is to eliminate hassle for consumers who don't want to receive junk mail by creating a list (sometimes with a fee included) similar to a do-not-call list for those consumers to put themselves on at a statewide level. In retrospect, however, these bills would cause more destruction to businesses than the worth to consumers. Hence businesses, including PostcardMania, are giving these proposed plans a resounding thumbs down.

There are currently eleven states with bills of this nature, including New York, Michigan, New Jersey and Texas. If these bills were to be passed, a company wanting to send unrequested mail to consumers would need to buy an updated copy of the registry from the state and check it against their own mailing list. Considering anyone could add themselves to a list at random, every time a company buys a list it would have to buy an updated state do-not-mail list.

With all that run-around, the productivity level of companies would be sure to come down. Not only would that cause aggravation for business owners, but with a borderline unstable economy, it would be like falling off a diving board into the deep end. Since businesses create the products and services for consumer spending, which equals two-thirds of the economy, the state of the economy would be in danger if these are passed. To add insult to injury, if a company missed a name on their list they could be eligible for a $500 to $5000 fine.

Several states have submitted similar bills, but have rescinded them. State Representatives Sara Gagliardi of Colorado and Rep. Frankie Wilmer of Montana shelved their bills after being approached by unions and associations--as well as members of the mailing industry and paper companies--about the damage the bills would cause.

Gendusa, and her Senior VP of Operations Melissa Bradshaw, are speaking out against the bills, and in Bradshaw's case letting it be known that such a list already exists. According to her, "There is already a no solicitation list, it's just that the normal consumer doesn't know about it. It's through the State Capital and a consumer can request to not receive any type of solicitation. This is what I tell callers."

"Sounds to me these bills are a bit redundant, and the real solution would be to let consumers know about these lists," says Gendusa. "We have a policy that if someone calls in about not wanting to be on a mailing list, we give them the data so they can handle it. There's no need to penalize business and the economy - just let the very few that are annoyed by it know about it - rather than create some weird consideration about receiving mail."

Other businesses are of similar opinion. At Kent Communications in Michigan, workers process millions of pieces of direct mail each month. Most are advertisements to go to consumers, and owner Brian Quist credits those as being an important source of revenue for Michigan businesses. In WZZM online he is reported as stating, "Direct Mail is not an invasive type of marketing. It doesn't call during dinner time; you can deal with it on your own time."

"When we have the opportunity to explain to legislators that advertising mail is something they want and need, and how badly a do-not-mail bill would affect the economy and the jobs of their constituents, we are successful," states Bob McLean, Executive Director of the Mailers Council in Arlington, VA to DMNews.com.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 140 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards - all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com

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