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New Tool for Retailers Outlines Simple Steps to Make Big Changes

David Rich, President and CEO of ICC/Decision Services today announced the launch of a new Customer Conversion Initiative to help retailers increase average daily transaction rates.

NEW YORK (PRWEB) May 7, 2007 -- What’s one small step that retailers can take to drastically improve revenue? According to a recent Deloitte and Touche study of the retail industry, increasing daily transaction rates can make all the difference.

That’s why David Rich, President and CEO of ICC/Decision Services today announced the launch of a new Customer Conversion Initiative to help retailers increase average daily transaction rates - and their bottom line.

“Our Customer Conversion Initiative will give our clients stronger sales and huge financial gains,” said Rich. “Just by implementing a few simple techniques, retailers can now dramatically increase revenue. This is the kind of change the industry craves.”

The study found that even a 2 percent improvement in converting shoppers into buyers can yield as much as a 10 percent increase in revenue.

The new ICC/Decision Services Customer Conversion Initiative meets that challenge by offering retailers a suite of tools that drive significant revenue improvement.

 
  • Service-to-Sales Monitor™ benchmarks retailers’ performance against the competition.
  • Retail Learning Lab™ identifies sales behaviors that drive revenue improvement; trains store associates on sales-oriented behavior and reinforces positive performance with incentives and recognition.
  • ROI Calculator™ calculates the return-on-investment that retailers can expect to earn by investing in these Customer Conversion Initiatives.

ICC/Decision Services was founded in 1979 to design and execute Customer Experience Management programs. ICC/Decision Services offers a wide range of qualitative and quantitative business tools, including mystery shopping, interactive voice response (IVR) phone surveys, web surveys, and custom business solutions. The company is headquartered at 45 West 21st Street, New York, NY 10010, U.S.A. Phone: (800) 444-1717. E-mail: info @iccds.com. More information is available at www.iccds.com.

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Melissa Tuliebitz
ICC/Decision Services
800-444-1717 +213
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ICC/Decision Services

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