Unwired Appeal Provides Mobile Polling to MTV

Unwired Appeal deploys text-message (SMS) voting/polling solution for in-venue event for MTV and The-N. Audience participants use their cell phones to answer a series of questions broadcast throughout the event.

Boston, MA (PRWEB) May 9, 2007 -- Unwired Appeal deploys text-message (SMS) voting/polling solution for in-venue event for MTV and The-N. Audience participants use their cell phones to answer a series of questions broadcast throughout the event.

"We have seen a surge of interest recently in our Unwired Voting and Polling services", commented Stephen Nye, Unwired's VP of Sales. "Ease of deployment and relative low cost compared to other types of audience response systems appear to be the driving factors for new deployments."

Unwired Appeal has been offering text-message voting and polling solutions for the USA market for close to three years and has quite a bit of experience with the technology. "We launched our first SMS voting and polling services back in early 2004 with 'RadioReaction'", continued Nye. "As the name implies, the service was marketed to radio stations as a way to engage the audience with real-time voting and polling."

The Unwired Voting and Polling service includes features such as real-time results display via Unwired's web-based Event Monitor, XML feeds for custom displays, integrated IVR (interactive voice response) voting options, and controls to manage voting events.

The web-based controls allow the service administrator to completely reset the service and launch a new vote or poll. Essentially this means that the service can be re-used for an unlimited number of voting or polling events for one monthly fee plus the cost of messaging.

The basic service supports multiple choice and true/false questions. Unwired Appeal also provides custom voting solutions built to client specification and Premium SMS billing options.

About Unwired Appeal
Unwired Appeal is a leading wireless technology firm specializing in SMS marketing campaigns, interactive text-messaging solutions, and mobile multimedia platforms. UA employs proprietary real-time device detection via Adaptive Content Server (ACS) technology to provide both ease-of-use to wireless subscribers and versatile solutions to clients. For more information visit www.unwiredappeal.com.

###