Digital Signage Technology Enhances Brand Image and Captures Consumer Awareness
Traditional advertising media takes a back seat as marketers invest in digital signage.
San Diego, CA (PRWEB) May 9, 2007 -- In an era of booming consumerism, the marketers' task of capturing the attention of their target market has become exceedingly difficult. Millions of advertising dollars are spent to administer successful print and traditional advertising campaigns, yet media clutter and low consumer attention spans have reduced advertising's effectiveness. Instead of contributing to the growing media frenzy, many marketers are using original and innovative non-media outlets, like digital signage, to successfully communicate to their target audience.
Digital signage not only allows marketers to enhance a brand's image by using full motion video messages, but it displays these messages to the target audience during timely, point of sale moments.
"Retail stores, grocery chains and restaurants utilize digital signage to reinforce their print, television and radio advertisements that may not currently reach their target market," said George Gisel of McBride M-Power Nationwide. "Digital signage technology allows businesses to reach out to their target audience just before they make a purchasing decision."
With a current market of more than $800 million dollars, digital signage has effectively established its place in the advertising industry. According to a Frost & Sullivan report, digital signage not only holds a significant share of the advertising market, but is also one of the fastest growing marketing channels, and is projected to account for more than $3.5 billion of the industry by the year 2011.
A recent study, conducted by InfoTrends, clearly illustrated why the digital signage market has become such a success amongst the retail, restaurant and hospitality industries. The study revealed that digital signage displays offer 47.7 percent effectiveness of consumer brand awareness and creates a 31.8 percent upswing in overall sales' volumes. The study also demonstrated digital signage's ability to generate a 32.8 percent growth in repeat buyers and in-store traffic.
Visit www.mcbridempower.com to learn more about the critical elements involved with the implementation of a digital signage solution for your business.
About McBride M-Power Nationwide
McBride M-Power Nationwide, A Division of McBride Electric, is a nationwide group of certified project managers and technicians who install the electrical and/or data infrastructure required to enable technology systems critical to their business environment. Clients can rely on M-Power to understand your project intimately, lead it effectively, and get it done right, on time and within budget.
Visit www.McBrideMPower.com to request a quote or learn more about the M-Power digital signage, deployment and management services.
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