Ann Marie Beasley of Symantec, at 2007 SMP Event, On How to Make Market Intelligence More Strategic

Symantec's Ann Marie Beasley will provide insights and advice to help companies better utilize their macro and micro market intelligence at the 2007 Software Marketing Perspectives Conference & Expo, to be held May 23-25, 2007 in Boston. Challenges and best practices will be addressed.

Newton, MA (PRWEB) May 9, 2007 -- If you want to learn how to make market intelligence more strategic for your organization, then you won't want to miss Ann Marie Beasley's keynote session at the Software Marketing Perspectives Conference & Expo to be held in Boston May 23-25, 2007.

Responsible for developing the corporate level processes and content needed for informed decision making and for driving sustained strategic focus and alignment at Symantec, Beasley will share insights and advice on how companies can use both macro and micro market intelligence to better their companies.

Because Symantec is in a rapidly changing market sector, it requires a different approach to market intelligence. But it is not the only company in that position.

"My goal is to deliver actionable, relevant tips by framing the market in context of the most common challenges facing product managers and marketers today," Beasley says.

Those challenges include staying in touch with customers, knowing their needs and responding to them, aligning your organization, creating a common view of the truth, closing the gap between sales and marketing, anticipating and responding to competitors, informing strategic decision making, and accelerating time to market.

Beasley will teach attendees how to anticipate changes, adjust their solutions, align strategies with a common framework, support measurement processes, forecast competitive actions, and more.

Don't miss her session at the Software Marketing Perspectives Conference & Expo, May 23-25, 2007, at the Boston Marriott in Newton, Mass. You may register at http://www.smpevent.com/registration.htm.

The event offers a spin-free zone where VPs and directors of technology product management can share experiences and network with each other. The conference program delivers on this year's theme of "Empowering the Product Manager," and also offers sessions for early career product managers in conjunction with the Association of International Product Marketing & Management.

The Exhibit Hall is near capacity with the following sponsors and partners signed up: 280 Group™, Accept Software, AIPMM, Autodemo, Brainshark™, Cognos, DM2-DecisionMaker, FeaturePlan™ (by Ryma Technology Solutions), Good Leads, Ideascope (by Orasi Software), Intel Software Partner Program, LeCayla Technologies, OpSource™, Pathfinder, Pragmatic Marketing, QlikTech™, rPath, SmartSearch Marketing, Software Magazine, Telelogic and ZIGZAG Marketing.

The 2007 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton, MA 02464. Contact: John P. Desmond, Phone: (508) 668-9928.

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