First ad:tech Miami Conference Offers Unprecedented Opportunities to the Ever Growing Hispanic and Latin American Online Marketplace
• Premier Forum on How Digital Media and Technologies are Transforming Marketing Communications Provides Attendees with the Tools and Techniques Needed to Compete in the World of Modern Marketing
• Interactive Advertising and Technology Summit Provides Valuable Learning and Networking Opportunities
Miami, Fla. (PRWEB) May 9, 2007 -- ad:tech expositions, LLC (www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced its inaugural show in Miami. Themed "Your Destination to Connect with the Hispanic and Latin American Online Marketplace," this event will take place from June 26 - 27 at the Miami Beach Convention Center.
ad:tech Miami will examine the content explosion and ever evolving dynamic of the digital marketing industry. Interactive marketing has become mainstream and the show's content - from CEO keynotes to workshops - aims to explain the "marketing maelstrom" in which today's modern marketers are caught. Tracks and sessions dedicated to Latin America, Hispanic and Universal programmed content will all be presented in English and simultaneously translated into Spanish and Portuguese.
The growing number of interactive marketing agencies in the U.S. Hispanic Market and Latin America, as well as the increasingly innovating use of new media, underscore the relevance of a multi-regional ad:tech event. As online marketing continues to grow, its influence over major purchase decisions made by Hispanics and Latin Americans has experienced a dramatic increase. According to the AOL / Roper US Hispanic Cyberstudy, over 63 percent of online Hispanics consider the internet as the best information source for making their final brand decisions, which ultimately unlocks new ways for marketers to reach this audience segment.
"ad:tech Miami follows a series of successful events included in the US and International conference schedule programmed for this year," said Don Knox , VP, ad:tech expositions. "At the show's launch in Miami, we anticipate a growing global attendee base, which continues the pace of a global ad-tech presence in Sydney, Paris and Hamburg. This industry is powerful and continues to grow exponentially."
Anchored by an opening day keynote from Fernando Madeira, CEO of Terra Latin America, ad:tech Miami will feature more than 120 speakers from the United States, Brazil and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as MTV Networks, Batanga, PodZinger, General Motors, General Mills, MSN Prodigy, Captura Group, Yahoo!, Directa Network, Telemundo, Latin3, MSN, Google, Grupo Televisa and many others.
"ad:tech Miami will bring together veteran marketers with forward-thinking entrepreneurs to focus on the industry's shifting landscape and disruption, with panels and presentations specifically focused on the exploding Hispanic and Latin America online marketplace," declared Drew Ianni, ad:tech's Senior Global Analyst & Programming Chair. "Attendees will have an unrivaled opportunity for multi-lingual learning and networking with local and international delegates and as a result, will walk away with valuable insights, strategies and solutions that will enable them to explore new channels through which to engage their key audiences."
Highlights of the two-day conference include:
| | - Keynote Roundtable Panel: Consumers, Content and Control will bring together three leading executives from across the region to talk about the state of content, distribution and consumer demand. The panelists will share their thoughts on what new content models are likely to emerge and, as consumers insist on more "on-demand" access, what this irreversible trend will mean for the advertising value proposition across all media. Speakers confirmed to date: Fernando Espuelas, CEO, VOY Group, Rafael Urbina-Quintero, CEO, Batanga and Luis Goicouria, VP, New Media, MTV Networks.
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| | - Brazil: State of the Industry (presented by the IAB) will be hosted and presented by Mauricio Palermo, Vice President of IAB Brazil. This session brings together leading industry experts from across the Brazilian marketing, media and agency landscape to discuss how digital media and technologies are transforming the business and discipline of marketing communications.
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| | - The State of Search in Latin America invites you to hear from leading search experts talking about the state of search across Latin America as they provide tips and tactics on how to identify where search marketing fits into the overall marketing mix, as well as ways to maximize search engine positioning and how to calculate ROI.
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| | - The Evolution of the Mexican Interactive Industry and the Role of the Local IAB will be hosted and presented by Bianca Loew, General Director of IAB Mexico. This session brings together leading industry experts from across the Mexican marketing, media and agency landscape to discuss how digital media and technologies are transforming the business and discipline of marketing communications.
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| | - Creative Showcase: The Best of Latin America invites you to join creative executives from leading agencies from across Latin America and elsewhere as they discuss strategies for sparking creativity and hear how agencies are looking at both traditional and nontraditional outlets as well as view some outcomes of successful creative campaigns.
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| | - Workshop: Viral and Word-of-Mouth Marketing provides several perspectives on how to integrate WOM and viral efforts into the marketing mix, including using viral and WOM platforms as a media channel, how to successfully reach out to and work with key "influencers," how to generate WOM for products and services and how to understand how to connect and collaborate with target markets through viral and WOM communications efforts.
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The exhibit hall will showcase more than 75 key exhibitors from throughout Latin America, Brazil, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/exhibitors-miami.asp
Platinum Sponsors include: Batanga; Terra Gold Sponsors include: Casale Media; Latin3; elhood Silver Sponsors include: GDA; Directa Network; media8; GDA; Prodigy MSN Bronze Sponsors include: e-volution Media Partners include: UOL; Portada; hispanic trending; Latin Vision Association Partners include: ahaa; IAB Brasil; IAB Argentina; IAB México.
For public information, please visit www.ad-tech.com.
Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain @ edelman.com: or Viviana Wiewall at Edelman, ph: 305.358.9332 or viviana.wiewall @ edelman.com.
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg world media: An international exhibition and publishing company, dmg world media produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.
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