WireSpring to Feature Key Speakers at the Digital Signage Expo

WireSpring's Bill Gerba and Televisa's Axel Vera will talk about how to measure the effectiveness of digital signage systems and create engaging content for retail media networks, including lessons learned from the Wal-Mart Mexico network.

Chicago, IL (PRWEB) May 11, 2007 -- WireSpring Technologies announced that Bill Gerba, the company's CEO, will be a Guest Moderator at the 2007 Digital Signage Expo (DSE), formerly the Digital Retailing Expo, in Chicago. Entitled "Quantifying Ad-Based Networks," the session will take place on May 17 from Noon-1:00 pm, and is lucky number 13 on a list of relevant and engaging presentations given by top industry experts. "As no good press release would omit the mandatory, two-part quote from a company official," Gerba noted, "I'd like to take this opportunity to encourage everyone to attend what is sure to be a very exciting panel talk on media measurement, presented by some of the true leaders of our field."

Also presenting at the conference will be Axel Vera, Digital Signage Production & Operations Director at Televisa, which operates the in-store media network at Wal-Mart Mexico. Vera will participate in Session #4, entitled "7 Seconds to Impact," on May 16 from 9:00-10:00 am. His discussion will focus on how to produce effective content for retail digital signage networks.

WireSpring will also be exhibiting on the expo floor in Booth 528 on May 16 and 17. The company will be showcasing their FireCast suite of digital signage and interactive kiosk hardware, software and services, as well as providing on-site advice to any firms that are currently operating a digital signage or kiosk network, or are planning to do so in the future.

We look forward to seeing you at the Digital Signage Expo. For more information about the show, please visit http://digitalsignageexpo.net/

About WireSpring:
Companies like Wal-Mart, P&G and Zimmerman Advertising use WireSpring's products and services to deploy and remotely manage networks of interactive kiosks and digital signs. Our FireCast software suite powers new merchandising initiatives, including instant credit kiosks and in-store TV networks, at thousands of corporate, retail and financial venues worldwide. For more information, visit http://www.wirespring.com

###