ClearSaleing: Closing the Gap Between CRM and Online Advertising
Customer relationship management (CRM) software, including SalesForce.com and Oracle's CRM On Demand, integrate with online advertising. Direct marketers can now connect their online leads to offline sales.
Columbus, OH (PRWEB) May 9, 2007 -- By successfully integrating online advertising and Customer Relationship Management (CRM) tracking in the most recent release of its search engine marketing technology platform, ClearSaleing Inc. is now able to provide direct marketers and catalog retailers the ability to connect the dots between their Internet marketing investment and offline sales results.
Direct marketers and catalog retailers make significant expenditures in online advertising programs, such as search engine marketing, shopping comparison engines, affiliate networks, buzz marketing, email and banner campaigns, but have struggled for years to understand and quantify the true impact and ROI of their Internet advertising investment. The disconnect results from the fact that direct marketers and catalog retailers advertise online, close the actual sale offline, track the sale in a CRM system such as SalesForce.com or Oracle CRM On Demand, and until now have not had access to technology that bridges these gaps.
ClearSaleing's configurable solution integrates its proprietary Internet advertising tracking platform, ProfitTracker, with major CRM platforms, including Oracle CRM OnDemand, SalesForce.com, ACT and Goldmine. With the complex integration between online lead tracking and offline sales reporting complete, direct marketers and catalog retailers need only install the ClearSaleing tracking code on their Web site.
ClearSaleing's search engine marketing system gives them the ability to measure the profitability and ROI of every online advertising source, campaign and keyword. With this 360 degree view of their Internet advertising programs and associated sales results tightly integrated into their CRM systems direct marketers and catalog retailers are empowered and able to optimize their search engine marketing investments.
Linmar Systems, a document processing solutions company headquartered in Norcross, Georgia, recently implemented ClearSaleing's search engine marketing solution. Like many companies across nearly every industry, Linmar believed it should allocate more of its marketing budget to online advertising sources. Until now, however, it was impossible to determine the true profitability and return on that investment. With the seamless integration of the ClearSaleing search engine marketing solution and its Oracle CRM OnDemand system, Linmar can now optimize their online advertising campaigns. They can see in one simple dashboard how well each campaign, ad source and keyword are performing as measured by the only metric that matters...Profit.
"ClearSaleing has removed the mystery of determining the true, bottom-line impact of our increased investment in search engine marketing", said Marty Grubin, CEO of Linmar Systems. "We can now advertise online with complete confidence in the results and track our online advertising to our CRM sales activity."
Contact Gavin Meyers for more information at (800) 592-0463 or visit www.clearsaleing.com/CRM.html.
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