iZania.com Specializes in Targeting Black Online Consumers
The iZania Black Networking community has specialized in targeting Black online consumers, and creating an Internet presence for Black-owned businesses. The result is a greater value for Entrepreneurs trying to reach the online Black community. Now, at www.izania.com, entrepreneurs can gain affordable access to a market that has previously eluded them.
Columbus, OH (PRWEB) May 10, 2007 -- Many Black-owned businesses want to target Black consumers, but find it increasingly difficult to reach this target audience, because Black consumers are dispersed geographically. Reaching the Black online audience has just become easier with the iZania Black Networking Community. "We started with a simple Black-owned business directory, and now we have filled out that foundation with a complete community experience - including news, forums, and an e-commerce marketplace," says Roger Madison, founder and CEO of iZania.com. "We provide entry level entrepreneurs with a set of marketing tools and access to a growing online audience that helps them to accelerate the growth of their business. This target audience is comprised of entrepreneurs, professionals and consumers that represent the most likely buying audience for their goods and services."
The iZania Black Networking community has specialized in targeting Black online consumers, and creating an Internet presence for Black-owned businesses. The result is a greater value for Entrepreneurs trying to reach the online Black community. Now, at www.izania.com, entrepreneurs can gain affordable access to a market that has previously eluded them. This community has provided online entrepreneurs over 1.6 million advertising impressions in the last year.
Typical of the response received from entrepreneurs is this email:
"I am pleased to work with you and the iZania community in building my business. I find you to be an honorable man who has created a win-win opportunity for those who do business with you. You took the time to make suggestions and understand my needs first. In doing so, you have helped me to develop a powerful marketing campaign. As a result of your input, the value that I received as a customer was enhanced greatly. Thanks again, and I look forward to building a long term business relationship with you and the iZania community," Cynthia Renee Frazier, Co-Founder EnergyTourCafe.com
James White, owner of Roots Recovered Travel, adds, "I trust Izania with all my marketing needs. They are a personal company and they truly care about my success. Moreover, they respond to my questions in a timely manner and the quality of their service is excellent. I am sold on Izania and will always use them for all of my marketing needs."
The iZania Black Networking community has enhanced networking capabilities with a new focus on members. Taking a cue from the mega-communities at MySpace™, YouTube™, and Yahoo™, iZania brings these industry best practices to a community targeting Black online users. Now, members of the community have better tools for connecting with each other and sharing videos, blogs, and photo galleries.
"The success of an online community like iZania lies in the collaborative options we make available to our target audience," says Madison. "The emphasis at iZania is on collaboration. Our goal is to become the e-commerce and networking hub for the virtual Black community. We are looking to partner with others to provide stronger linkages that connect Black entrepreneurs, professionals, and consumers economically by offering services that accelerate the growth of other Black online businesses."
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