London (PRWEB) May 9, 2007
Last.fm will be using its partnerships with major and independent labels to bring video recommendations to the site this week.
Initial content will be provided by some of the world's leading independent labels, including Ninja Tune, Nettwerk Music Group, Domino, Warp, Atlantic and Mute, who have artists including the Arctic Monkeys, Moby and Aphex Twin in their catalogues.
Users will be able to use Last.fm to create personalised video channels filtered according to their music taste, just as they can already create radio stations based on their Last.fm music profiles.
Having secured partnerships with EMI, Warner and over 20,000 independent labels - and in negotiation with Universal and Sony Music Group - Last.fm will soon be able to offer its users personalised channels from the largest legal catalogue of music videos on the web. The quality of videos on Last.fm will be significantly higher than that of YouTube, with audio encoded at 128kbps compared to YouTube's 64kbps.
Last.fm aims eventually to have every music video ever made on the site, from the latest hits to underground obscurities to classics from the past.
Founded in 2002 in London, Last.fm is the online, social music revolution that connects people with music and artists with listeners. By joining the Last.fm community, music fans can choose to share their music preferences by linking their media player to the Last.fm database. This database is populated continually with over 500 million monthly track submissions from Last.fm music fans. As a result, Last.fm can intelligently recommend songs, artists, local concerts and even other members based on their musical tastes. Through its partnerships with EMI, Warner Music Group, independent aggregators The Orchard and IODA, and more than 100,000 independent musicians and 20,000 labels that upload music directly to the site, the Last.fm community has access to more than three million music tracks. Learn more about Last.fm at http://www.last.fm.
Christian Ward, PR Manager, Last.fm, T: +44 (0)20 7780 7080, M: +44 (0)7764 2354 011
June Parina, Sparkpr for Last.fm, T: +1 415 321 1872, M: +1 415 533 3565