New User-Friendly Book for Writing Website Content is Semi-Finalist in the 2007 IPPY Awards

Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," is a semi-finalist in the Computer/Internet category for this year's 11th Annual Independent Publisher Book Awards.

Irvine, CA (PRWEB) May 10, 2007 -- Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," is a semi-finalist in the Computer/Internet category for this year's 11th Annual Independent Publisher Book Awards.

The "IPPY" Award honors the year's best" independently published books. For the 2006 Awards, there were 1,500 entries from all 50 United States, seven Canadian provinces, and 17 other countries around the world.

Howe's book is a step-by-step guide of how to ethically present a website marketing message in a way that allows the writer to tap into a target audience's personal value system. Unlike other "in-your-face" sales writing techniques, Howe offers an alternative to website sales writing that she calls "attraction writing." The secret is learning how to tap into that inner voice that guides us all in making all the right decisions.

Book reviewer, Irene Watson was quite impressed with Howe's book. "This is a MUST GET book for anyone that is contemplating setting up a website. It is a MUST READ before setting up the website, whether doing your own, or hiring a professional. Even more so, this book is a MUST HAVE to anyone that has a website already. I can assure you that if you have a website in place, after reading 'Turn Browsers into Buyers' you will make some major changes. I can guarantee that! Howe brings up ideas that I'm sure you haven't even thought of. The money spent on this book will increase your buyers by 100-fold plus."

"I hate being sold," says Howe. "I would rather create website content that resonates with my audience and starts building trust with them. People do business with people they like and trust. 'Turn Browsers into Buyers' shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make every page on your website interesting and engaging."

According to Howe, "Too many websites fall victim to dull writing that is too company centric. Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a website's content has attraction writing, it will not immediately connect with your visitor."

A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision.

Anything that interferes with that decision making process is going to cause a website visitor to abruptly leave the site. No business wants to deliberately turn away customers, yet some sites are so poorly designed that they are doomed to failure right from the beginning.

A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again.

"Turn Browsers into Buyers: Secrets for Turning an Internet Profit, shows readers how to write the words that their audience wants and needs to hear," said Howe. "Speak to their hearts in a way that is not manipulative or 'salesy.' Learn techniques of writing that build a relationship of trust and confidence. Make them feel safe and secure."

For additional information about "Turn Browsers into Buyers: Secrets for Turning an Internet Profit," or to order the book, please visit www.turn-browsers-into-buyers.

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