Howard Nestler Agrees to Share Research with Marketers in the Executive Arena
Howard Nestler, CEO of Executive Options, has agreed to share his research in the field of marketing management level executives with marketers dedicated to the activity. On offer is the result of 26 years of experience that Nestler has had in the industry.
New York, NY (PRWEB) May 11, 2007 -- Howard Nestler, CEO of Executive Options, has agreed to share his research in the field of marketing management level executives with marketers dedicated to the activity. On offer is the result of 26 years of experience that Nestler has had in the industry.
Nestler's gesture is especially significant at this time. As Nestler points out, "Whether one is an executive involved in a job search or an employer seeking out talent, it would be difficult to view the current job market without noting that things have changed. What used to get results consistently is no longer a sure thing."
In part, this is due to recent corporate trends towards consolidating, downsizing and out-sourcing. Amid these dynamics is an overriding factor that has consequences for all concerned. "The Baby Boomers are a significant portion of the population that is approaching retirement age with no intention of retiring," Nestler says. There exists, therefore, a job market that is saturated with talent at the highest levels.
"These men and woman have experience and an aptitude for taking on the most challenging positions a company can offer," explains Nestler, "yet they promote themselves by using a generic resume that robs them of their standing and causes them to blend into a massive number of unemployed executives of lower standing. It's no wonder they aren't besieged with offers."
Nestler points out that, "Anyone looking for a challenge that will stimulate and reward them as opposed to a generic engagement cannot afford to job hunt via a resume; the campaign should be as creative and nuanced as the engagement they seek."
###
|