Swiftpage Creates Technology that Removes Traditional Cold Calling from the Sales Cycle
Swiftpage, an email marketing company, has created a new sales automation technology that uses email marketing campaigns to determine which customer is more interested than another. Swiftpage displays this list in a ranked order for a sales person to begin calling the most qualified contacts first.
Englewood, CO (PRWEB) May 11, 2007 -- Swiftpage today announced a new sales automation feature to their current email marketing solution that scores and ranks email recipients based on their interaction with the messages they receive. The Swiftpage Call List provides direct insight into who the most interested contacts are from a specific email campaign(s).
"The Swiftpage Call List takes the mystery out of the sales cycle by providing the sales team with a list of the people they should call first. Knowing one customer is more interested than another is a huge advantage for the sales team." Says Bob Ogdon, CEO of Swiftpage.
With the addition of the Call List, Swiftpage provides the small business owner with a unique email marketing solution with actionable results. The typical email marketing solution is available for the marketing department to create, send and track emails on the campaign level. The sales team is not involved in the process and reporting provided by typical third party email marketing solutions is focused more on campaign statistics.
The Swiftpage Call List directly connects the marketing department's activity with the everyday routine of the sales team. Swiftpage allows the marketing department to send to one large list and a sales manager to assign sections of the Swiftpage Call List to individual sales people. Sales managers have complete control and transparency into the performance of their sales people, the performance of email campaigns and the performance of Swiftpage Call Lists.
The Swiftpage Call List is designed to be a solution that takes the mystery out of the traditional cold calling sales process. By providing each sales person with a ranked list of who they should call first, more deals are closed in less time.
Visit http://www.swiftpage.com/Calllist to learn more
About Swiftpage
Swiftpage is an email marketing company that is changing the way traditional email is used. Swiftpage integrates with the most common business applications, including ACT! by Sage, Sage CRM SalesLogix, the Microsoft Office Suite and more, bringing the email solution to where the user keeps their list. Email tracking reports are provided on who opened, clicked and how many times, but is taken an extra level through a unique scoring feature. Based on email recipient interaction Swiftpage scores and provides a ranked list of your most interested contacts, helping a business and sales team make more informed business decisions.
http://www.swiftpage.com
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