Industrial Myth & Magic Publishes a Viral Marketing How-To White Paper

Industrial Myth & Magic releases viral marketing how-to with instructions including details of the necessary components of a viral marketing campaign and detailed instructions on how to craft a viral press release.

Littleton, MA (PRWEB) May 14, 2007 -- Industrial Myth & Magic announces the release of a white paper titled "How to start a Viral Marketing Campaign."

It's the dream of every marketer: to create a marketing environment that is self-perpetuating and inexpensive. Viral marketing is the latest "magic marketing bullet" promising to transform a dud into a winner. There are companies that will hire hoards of teenage girls to shill some new product in the hope that it will take off through simple word of mouth. "Oh Buffy, look at my new toy, squeal, squeal." Campaigns like this rarely work for teenage-centric products and not at all for industrial or commercial goods. But viral marketing actually works, if it's done right.

"Creating buzz around a product can be lots of fun when you understand why people respond," said Steve Glines, Creative Director at Industrial Myth & Magic, "Without a good story a product might as well be invisible. With a good story a product comes to life and will be treated like an old friend. It will be talked about and the story passed around. Bringing a product to life is what viral marketing is all about,"

The white paper includes details of all the necessary components of a viral marketing campaign as well as detailed instructions on how to craft a viral press release. To download the white paper go to www.industrialmyth.com.

Industrial Myth is a cooperative collection of poets, playwrights, novelists, freelance journalists and an assortment of fine and commercial artists who know when to think out of the box. At Industrial Myth & Magic our mission is to tell an intriguing story that will resonate with your customers and draw them to you, your company and your products. It's not good enough to state the obvious, you need a more compelling story, a story that will be told and retold. It's not just advertising, it's not just marketing, it's not just corporate design, it's the creation of an industrial myth and that's magic. See www.industrialmyth.com.

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