Drastic Image Makeover for Stone Home Décor Store

Westbury, NY (PRWEB) May 14, 2007

PebbleArt Inc. is a major manufacturer and supplier of decorative stone products and materials, and is also the publisher of several popular, home & office, decorative online publications. A dramatic increase in sales, consumer interest, and the introduction of numerous exciting new product lines, has necessitated a major update and modernization of the Corporate image, and online presentation. This includes upgrading their promotional materials, further development of their web properties, and designing a new, more targeted marketing plan.

Located in Long Island, NY, PebbleArt started off as a small family owned supplier of natural stone materials. Through a series of innovative designs, they began to develop a line of American manufactured, natural stone home décor accessories. Many of the products, such as their illuminated onyx collection, were considered revolutionary in the world of design.

The creation of a series of websites aimed at promoting their products, spearheaded by their flagship http://PebbleZ.com, allowed the company to get their word out to the world. And the world responded, with sales of their products and services increasing an average of 300% per year, since instigation of their web campaign.

The holiday season of 2006 precipitated an even more dramatic increase in page hits and consumer and corporate sales.

In the afterglow of this success, PebbleArt set out in early January to recreate their image, intending to develop a fresh, polished appearance for the company. The fulcrum of this campaign was the complete redesign of their main online catalog http://PebbleZ.com

The changes to this, and many of their other sites, included such things as a move from a table based to an almost purely CSS driven layout, the creation and application of a template system, the update and optimization of over 5,000 images, and the creation of several new categories and directories. In all over 1,000 pages were hand changed during the update.

Their promotional materials were also updated, with a series of new direct mailings being designed, as well as the creation of a new logo and letterhead featuring their mascot, the PebbleZ Person.

Many of these updates were able to be done in house, as those who make up the management of PebbleArt have acquired the technical and artistic skills over the years, necessary to effect these changes. Outside help was used in the form of freelancers, but for the most part decisions were made by the owners and managers of the company. Joseph Lewitin, manager of online operations for the company, was especially influential in the development of the new look and feel.

Along with a change in appearance, PebbleArt has also developed a new marketing strategy, expanding their breadth of vision while focusing in on those niches which have served them best. Many of their products have gotten makeovers, with new designs that call for components and materials from around the world. They have also begun the development of a new opt in list, started distributing a monthly newsletter, and have launched another new blog designed to help their customers interact with the company.

Future developments will include product expansion, with imported goods perhaps being added to their in house manufactured items. They are also expanding their wholesale and to the trade relationships, and are developing a whole new program which should make it much easier for retailers to carry their products.

Company Summary

PebbleArt, an innovative company that is fueled by imagination, has been involved in the decorative and natural stone business for over ten years. Some of their most innovative products include their rustic stone wall clocks, their absorbent sandstone drink coasters, their illuminated onyx home décor, and their fossil stone collection. They are also suppliers of a unique line of imported natural stone tile and slabs. Their online properties include http://PebbleZ.com, http://Decorative-Wall-Clocks.com, and the subdomains http://Coasters.PebbleZ.com, and http://Art.PebbleZ.com

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