Blaine, WA (PRWEB) May 12, 2007
Today SaveMeFromForeclosure.com revealed the secret to marketing to preforeclosures. For most real estate investors working in the foreclosure market the biggest question they face day to day is what marketing method and message to use. The best answer is sometimes, a little bit of everything.
"If there's one thing that I've learned about marketing to preforeclosures, it's that there's no magic silver bullet that is going to guarantee you success. You really have to test, tinker, try and most importantly implement multiple different strategies to market to Preforeclosure properties," said Justin Lee, CEO of SaveMeFromForeclosure.com, LLC.
Different people respond to different types of marketing, so the foreclosure investor needs to have a nice balance of all different mediums (print ads, direct mail, website, etc.) so that homeowners know what services are offered to help them stop foreclosure.
One method to market to preforeclosures is direct mail, including letters and postcards. The real estate investor can contact a lot of people using direct mail while mailing to them multiple times. As many people in the direct mail business will attest, it is all about repetition and numbers. In other words, even the biggest Fortune 500 companies in America are ecstatic when their direct mail campaigns generate a response rate of greater than 3%! Additionally, the real estate investor has to be patient and stick to his or her plan in direct mail.
Repetition is also a huge factor when implementing a direct mail campaign. Do not just mail to the homeowner once (in fact, SaveMeFromForeclosure.com, LLC suggests saving time and money and not even bother to mail to a prospect if a campaign includes only one mailer). Multiple mailings are best, in other words, mail to the same homeowner four, five, six, even seven times! Make sure these mailings are spaced out and test different mailers to see which pieces have the best pull.
Print advertising is another way to mix up your marketing mediums. http://www.SaveMeFromForeclosure.com does not, however, recommend a city's largest daily newspaper. It is expensive, and testing has found that these ads do not pull well. Instead, use smaller, local community newspapers, along with papers such as the "Penny Saver" and the "Thrifty Nickel."
"In today's Internet age, the real estate investor has to have a website to better market his or her business and reach his or her prospects," continued Mr. Lee. The real estate investor must ask himself this question: "how do you feel about a company when you ask them for their website address and they don't have one?" Suffice it to say, foreclosure investors need a website for their business to build creditability as well as generate business in an exponentially growing on line world.
There is no one magic way to market to preforeclosure prospects that works the best: different people respond to different types of marketing. Some go online, some are offline, but if the preforeclosure real estate investor has a combination of both he can quickly brand himself in his local market.
http://www.REIMarketingTips.com is owned and operated by SaveMeFromForeclosure.com, LLC, a foreclosure prevention services company based in the Pacific Northwest. The website was created to help other real estate investors find and utilize real estate investing products, services and information to improve and grow their business. In addition, REIMarketingTips.com gathers and publishes information on real estate investing marketing, foreclosure list providers, local and federal real estate resources and recent real estate investing and preforeclosure marketing news.
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