Yankees Take the Lead: Franchise #1 Seller According to TicketsNow Entertainment Index
Although their current regular season record may not reflect it, the New York Yankees, one of baseball's most storied franchises, continue to maintain their overwhelming popularity by taking an early lead in MLB ticket demand, according to the TicketsNow Entertainment Index for April.
Chicago, IL (PRWEB) May 10, 2007 -- Although their current regular season record may not reflect it, the New York Yankees, one of baseball's most storied franchises, continue to maintain their overwhelming popularity by taking an early lead in MLB ticket demand, according to the TicketsNow Entertainment Index for April.
By accounting for 5.8% of all tickets sold last month at TicketsNow (www.TicketsNow.com), the world's leading online marketplace for premium event tickets, the Yankees bested their fierce rivals, the Boston Red Sox, who claimed the second spot with 5.0% of tickets sold.
The Police reunion tour, which ended Wicked's 18-month streak as the most sought-after event according to last month's Index, dropped to ninth in overall tickets sold with 1.9% of total sales in April. Although Wicked could not reclaim the top overall event slot, it remained the #1 seller in the theater category, capturing a huge 29.5% of theater ticket sales and 4.7% of ticket sales overall. Trailing Wicked once again was Jersey Boys, which earned 19.4% of theater sales and 3.1% of total tickets sold.
Within the concert category, country music star Kenny Chesney topped The Police by garnering 8.0% of concert tickets sold and 2.4% of all tickets sold on TicketsNow.
Sports dominated sales in April as the Chicago Cubs followed the Yankees and Red Sox with 4.3% of overall tickets sold. Baseball's opening month created much of the activity on TicketsNow--MLB teams captured every one of the top 10 spots in sports ticket sales category. The Detroit Tigers and St. Louis Cardinals rounded out the top five.
"Baseball is in full swing and these teams represent a handful of the sport's most legendary franchises, so I'm not too surprised with April's numbers," said Jennifer Swanson, TicketsNow spokesperson. "However, I am a bit surprised by the dip in demand for The Police tickets. Although, we do expect sales to pick up when the tour kicks off this month."
Top Events Overall for April 2007
1. New York Yankees
2. Boston Red Sox
3. Wicked
4. Chicago Cubs
5. Jersey Boys
6. Kenny Chesney
7. Detroit Tigers
8. St. Louis Cardinals
9. The Police
10. San Francisco Giants
Top Sports Ticket Sales for April 2007
1. New York Yankees
2. Boston Red Sox
3. Chicago Cubs
4. Detroit Tigers
5. St. Louis Cardinals
Top Concert Ticket Sales for April 2007
1. Kenny Chesney
2. The Police
3. Tim McGraw
4. Rush
5. Jimmy Buffett
Top Theater Ticket Sales for April 2007
1. Wicked
2. Jersey Boys
3. Mary Poppins
4. The Lion King
5. Ringling Bros. and Barnum & Bailey Circus
About the TicketsNow Entertainment Index
The TicketsNow Entertainment Index tracks proprietary secondary ticket sales on a monthly basis to provide a snapshot of entertainment trends for sports, music, and theater events nationwide.
About TicketsNow
Established in 1999, TicketsNow is the world's largest, most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow--creating the most comprehensive database of secondary event tickets in the world. Named in 2004 and 2006 to the Inc. 500 Index of the fastest-growing privately held companies in the U.S., TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics, Arizona State University Athletics, Texas Christian University Athletics, University of Cincinnati Athletics, and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace. For more information, visit www.TicketsNow.com.
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