Former Gap and Michael Stars Executive Opens Gloss Marketing, A Fashion Business Consulting Firm Servicing Contemporary Designers and Boutiques

Gloss Marketing takes business strategies from top apparel companies to help emerging apparel businesses. The firm specializes in new line launches, brand extensions, business analysis and press kit preparation.

Los Angeles, CA (PRWEB) May 12, 2007 -- Gloss Marketing takes business strategies from top apparel companies to help emerging apparel businesses. The firm specializes in new line launches, brand extensions, business analysis and press kit preparation.

Owner Ralinda Harvey started her career by graduating from one of the top corporate management programs in the country. She has worked in multiple divisions of Gap Inc. including Gap Body Merchandise Planning, Gap Brand Merchandising, Banana Republic Garment Production and Old Navy Marketing.

Her unique skill set and strategic business acumen further qualified her to launch the Ecommerce Division of Michael Stars. Growing the online store from scratch it is now a highly successful component of their business. "Expanding a company is one of the most exciting things for me to do, " Ralinda says. "Opening the doors to new opportunities keeps companies fresh and relevant."

"Most top apparel companies use the same strategies to stay on top.    Having multi brand and function experience gives me a broad scope of knowledge to impart on smaller businesses."

As an independent contractor her most successful project to date has been "Haverhill," a designer swim line that under Ralinda's guidance has grown from a one man operation to a flourishing brand. Launching Haverhill at the July Miami swim show, the company has recently been picked up by one of the top swimwear showrooms in the country and is currently expanding their product line to include clothing.

For those that may not be able to afford private consulting services Ralinda frequently hosts public workshops giving designers and boutique buyers straightforward action steps for growth in a group setting.

Ralinda has also been heavily involved at Fashion Institute of Design and Merchandising as a marketing instructor and public speaker. She may be reached for editorial comment at 310.867.1567. More information on the company is available at www.glossmarketing.com

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