qtags, AdPack Team up to Reach New Recruits and New Customers for National Brands Red Robin, Zagat Survey
qtags is teaming up with national out-of-home marketing company AdPack USA, Red Robin Gourmet Burgers and Zagat Survey to deliver innovative marketing messages to prospective recruits and customers.
Houston, Texas (PRWEB) May 14, 2007 -- In a National Recruiting Campaign, Red Robin Gourmet Burgers will distribute 10,000 AdPack tissue packs printed with an invitation to learn more about employment opportunities at the national restaurant chain. The message will encourage recipients to text the qtag keyword "RRJOBS" to 78247 to get application details, with each applicant receiving a $10 iTunes gift card.
"This is a great way to broadcast a recruiting message says Allison Gower, president of qtags. "Potential applicants can use their phones immediately to bookmark their interest and use the keyword's reply and saved online link to later get straight to the Red Robin employment site."
At the Revlon Run/Walk in NYC on May 5, Zagat Survey distributed 10,000 AdPack tissue packs that promote ZAGAT TO GO, Zagat Survey's restaurant and entertainment guide for PDAs and mobile phones. ZAGAT TO GO enables users to be "in the know" when they're "on the go" by delivering restaurant, nightlife, hotel and golf course ratings and reviews directly to mobile devices.
The branded tissue picks will feature images of popular smartphone devices and an invitation to text the qtag keyword "ZTG" to 78247 to receive a free 14-day trial of ZAGAT TO GO.
"Intercept marketing programs are great tools for reaching targeted consumers and the qtag connection makes them even more effective by allowing instant interaction with the brand," Gower says. "Setting up a text program is simple, easy and affordable with the qtags platform."
About AdPack USA
AdPack (www.adpackusa.com) is an out-of-home marketing company specializing in intercept marketing and place-based advertising via an exclusive line of promotional facial tissues, towelettes and wet towels. AdPack is a division of ITOCHU International Inc. (www.itochu.com), the North American subsidiary of Japan's giant ITOCHU Corporation.
About Zagat Survey, LLC
Zagat Survey is the world's leading provider of consumer survey-based leisure content. With more than 300,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories. Zagat content is available in print, on the Web, on the Palm and Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV. For more information, visit www.zagat.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc., (www.redrobin.com), founded in 1969, is a casual dining restaurant chain that serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin® restaurants are famous for serving more than 22 high-quality gourmet burgers in a variety of recipes with Bottomless Steak Fries®, as well as salads, soups, appetizers, entrees, desserts, and signature Mad Mixology® Beverages. There are more than 350 Red Robin® restaurants located across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.
About qtags
The qtags text-messaging system has been used by some of the world's leading brands, including Accenture, Fidelity Investments, Verizon Wireless, Citi, Red Robin Gourmet Burgers, HP, The Ritz Carlton Club, Wyndham, the San Diego County Sheriff's Department and Envy Publications. The company currently offers qtags in the United States, Canada and the Caribbean. For more information on how this innovative marketing concept works, visit the company blog at www.allaboutqtags.typepad.com or the company sites at www.qtags.com or www.qtagsforadvertisers.com
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