Magic Quadrant for Customer Data Mining, 2Q07
San Francisco (PRWEB) May 14, 2007
KXEN, the data mining automation company™, today announced it has been positioned by Gartner, Inc. in the Visionaries Quadrant for customer data mining. The positioning is made in Gartner’s 2Q07 customer data mining “Magic Quadrant” report(1).
To see the new Gartner report, please visit: http://www.kxen.com/gartner_customerdatamining_mq
"We think this placement is recognition of how KXEN revolutionizes analytics, delivering in hours the kind of results that traditional solutions take weeks or months to achieve,” says KXEN CEO Roger Haddad. “KXEN’s hundreds-of-models thousands-of-variables technology is crucial in applications where many customer-related decisions must be made quickly - for example, assessing the likelihood of attrition and taking immediate action.”
KXEN differs from traditional data mining vendors by providing high levels of automation for customer lifecycle analytics. KXEN transforms data mining from a highly specialist back room activity into an integral part of all customer acquisition, cross-sell and retention campaigns. KXEN users report up to ten-fold improvements in campaign response rates and data mining productivity.
About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
KXEN, the data mining automation company™, drives next generation Customer Lifecycle Analytics for enterprises looking to compete on analytics. Unlike traditional data mining providers, KXEN offers unmatched automation to integrate robust and accurate decision support into core business processes.
KXEN technology delivers large improvements in customer acquisition, cross-sell, and retention applications at more than 500 sites around the world. Founded in 1998, KXEN has headquarters in San Francisco, California and Paris, France. For more information, please visit http://www.kxen.com.
Tel: +1 415-904-4165
1. "Magic Quadrant for Customer Data Mining, 2Q07," by Gareth Herschel, Gartner, Inc., May 07, 2007.