Terminal Van Gogh to be Featured in the Xerox Booth at the Canadian Marketing Association 2007 National Convention: Promoting and Educating on Data Driven 1:1 Communication

Terminal Van Gogh Ltd. ("TVG"), a leading data-driven 1:1 communication provider and co-manager of the Xerox 1:1 Lab, announced today that TVG will be featured in the Xerox booth at the Canadian Marketing Association's National Convention. (www.terminalvangogh.com) The theme of the Xerox booth is to showcase the results of the Xerox 1:1 Lab case studies demonstrating the power of personalized marketing communication.

Toronto, Ontario (PRWEB) May 14, 2007 -- Terminal Van Gogh Ltd. ("TVG"), a leading data-driven 1:1 communication provider and co-manager of the Xerox 1:1 Lab, announced today that TVG will be featured in the Xerox booth at the Canadian Marketing Association's National Convention. (www.terminalvangogh.com) The theme of the Xerox booth is to showcase the results of the Xerox 1:1 Lab case studies demonstrating the power of personalized marketing communication. The show runs from May 14-16 at the Ottawa Congress Center.

Terminal Van Gogh invites all attendees who want to know more about data-driven, variable print and 1-to-1 marketing to visit the Xerox Canada Booth. Learn how data driven, 1-to-1 marketing can increase the relevancy of customer communication and create more profitable customer relationships.

Terminal Van Gogh will be showcasing a number of case studies developed in the Xerox 1:1 Lab demonstrating the benefits of highly personalized direct marketing campaigns, including Staples / Business Depot, Heritage Education Funds, FSTQ, Conference Board of Canada and Reader's Digest.

The Xerox 1:1 Lab won the 2006 CMA Resource Partners' Innovation Award for the Reader's Digest case study, which recognizes excellence and innovation in best practices and/or technological advancement. In 2005, the 1:1 Lab won the 2005 CMA Resource Partners' Innovation Award for the Heritage Education Funds case study.

"There is increasing evidence that data-driven, 1 to 1 marketing is a powerful tool in any company's customer communication management," stated David Murdoch, CEO of Terminal Van Gogh, "Even with limited data, companies can drive highly relevant communication that can dramatically improve customer experience and relationships. The Xerox 1:1 Lab case studies show how these improved relationships can drive higher responses and ultimately higher sales."

Terminal Van Gogh
TVG is a leading data driven 1-to-1 communication provider in North America. Terminal Van Gogh converts an enterprise's data into the most relevant, targeted communication. Utilizing the TVG-PoweredTM engine technology, TVG enables Partners (value-add printers, agencies and data mining & analysis / consulting firms) and their clients to deploy the next generation in data driven 1 to 1 variable communication across print, PDF, email and the web. These solutions drive dramatically higher rates of performance. TVG is co-manager of the award winning Xerox 1:1 Lab that has generated exceptional results for such companies as Reader's Digest, Staples / Business Depot, Heritage Education Funds, FSTQ, Conference Board of Canada and BC Tourism. Website www.terminalvangogh.com

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