Silicon Valley Conference Highlights Boomer Business Opportunities
Silicon Valley Boomer Venture Summit on June 19 features innovation, entrepreneurship and investment opportunities in the growing 40+ market
Santa Clara, CA (PRWEB) May 16, 2007 -- The 2007 Silicon Valley Boomer Venture Summit is coming to Santa Clara next month. The annual conference has become a "must-go" event for investors, entrepreneurs and business leaders interested in the next moves baby boomers will make in their careers and personal lives.
The Silicon Valley Boomer Venture Summit takes place June 19 at Santa Clara University. Information about the conference, including registration, is available at www.boomerventuresummit.com.
Now in its third year, the Summit gathers a range of innovators in the fast-growing 40+ marketplace, including prominent members of the private venture investment community, directors of leading nonprofit organizations, media that track the boomer and senior markets, and entrepreneurs and early-stage companies developing products and services for mature consumers.
The conference is co-produced by the Executive Development Center at Santa Clara University's Leavey School of Business and Mary Furlong & Associates.
"As a hub for entrepreneurial activity in the Silicon Valley, the Leavey School of Business is delighted to host this showcase of technology, innovative products and services aimed at the boomer market," says Barry Z. Posner, professor of leadership and dean of the Leavey School of Business. "Entrepreneurs would do well to lead development of products and services for this maturing cohort."
The Silicon Valley Boomer Venture Summit "provides a terrific opportunity for participants to network and share market strategies with venture capitalists, potential strategic partners and entrepreneurs who are blazing new trails in the boomer market," says Mary Furlong, CEO of Mary Furlong & Associates and executive producer of the Summit.
The Summit presents market data, case studies and business strategies directly from VCs, corporate strategists, marketing experts and other thought leaders. Summit highlights include:
| | - Keynote speaker Safa Rashtchy, Managing Director and Senior Internet Analyst at Piper Jaffray & Co., addresses the "User Revolution" trend and how boomers are participating in it. Rashtchy notes that boomers will spend freely on technology as they age, but they need customized service.
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| | - Keynote speaker Jody Holtzman, Director of AARP Knowledge Management, presents the latest research and strategy from AARP's Knowledge Management division. With over 38 million members, AARP is the leading organization serving the boomer-senior marketplace.
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| | - What are the most important priorities for VCs investing in the boomer marketplace? Noted speakers from Clearstone Venture Partners; AARP Knowledge Management; Santa Clara University's Center for Science, Technology & Society; Kleiner Perkins Caufield & Byers; and the American Society on Aging discuss the investment strategies of leading VCs and the priorities of nonprofits serving the boomer and senior markets.
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| | - VCs and corporate VCs describe their investment strategies in healthy living, wellness and eldercare, and top nonprofit leaders in aging respond. Speakers from the National Council on Aging; AARP; Highland Capital Partners; Johnson & Johnson Development Corp.; and Mohr Davidow Ventures.
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| | - How do journalists covering boomer-related news and trends select stories to cover, and which stories get the most response from readers and viewers? Speakers from Aging Today; the Silicon Valley Business Journal; MarketWatch from Dow Jones; and SmartSilvers Alliance.
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Another Summit highlight is the final judging of the 2007 Silicon Valley Boomer Business Plan Competition, which draws entrepreneurs from around the world who are developing products and services for the 40+ marketplace. A panel of judges will review business plans from competition finalists and choose two $10,000 grand prize winners.
Sponsors of the 2007 Silicon Valley Boomer Venture Summit include AARP; Posit Science Corporation; Hewlett-Packard; MetLife Mature Market Institute; Morrison & Foerster; Sun Microsystems; Decision Street; The Entrust Group; and Petplan.
In-kind contributors include BMW and Four Seasons Silicon Valley. Marketing partners include SmartSilvers Alliance; Mary Furlong & Associates; The American Society on Aging and its Business Forum on Aging; EBIG; Patti Wilson, Career Company; CXOnetworking; and the San Francisco Chapter of the American Marketing Association.
About the co-producers
Founded in 1926, the Leavey School of Business at Santa Clara University was one of the first business schools in the country to receive national accreditation. Its undergraduate business program was recently acknowledged among the best across the U.S., and its MBA and Executive MBA programs are ranked 12th and 21st, respectively, in the nation among graduate business programs. More than 80 percent of its 1,100 MBA students are working professionals in Silicon Valley. More information is available at www.scu.edu/business.
Founded in 2003, Mary Furlong & Associates (MFA) is a proven team of business innovators, comprised of talent from marketing, editorial, business, online content and community. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, "Turning Silver into Gold: How to Profit in the New Boomer Marketplace," was published by FT Press in February 2007. More information is available at www.maryfurlong.com.
Press Contact:
John Doxey
Mary Furlong & Associates
Tel: 415.290.2050
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