Can an Interracial Business Survive in 21st Century London?

Yes it can! In 2000, EMC3 were denied even the opportunity to open a bank account, today EMC3 celebrates a 7 year journey to the very top of the lifestyle and entertainment business. EMC3 is a real life story of David and Goliath, according to co-founder Baba Jallah Epega "When we started the business, we were received with a lot of sceptism, they say perserverance is the little sister of success."

(PRWEB) May 16, 2007 -- EMC3 announces and introduces its ground breaking hub of wide-ranging bespoke experiences, marketing, super brands and individuals alike, creative events, concierge and conferences. EMC3 brings extensive industry know how and personal charisma to an energetic and enterprising company led by the successful cross cultural business minds of Baba-Jallah Epega and Alistair Graham.

With elegant flair, genuine hospitality and exceptional service design, EMC3 a global provider of conferencing, events, concierge, marketing and bespoke lifestyle management -- offers its own unique world of luxury experience and exceptional service provided with individual character, distinctive and innovative services and one stop shop that stand in a class of their own.

Baba-Jallah Epega and Alistair Graham bring a wealth of top-level events and management experience to EMC3.

A graduate in Economics and Spanish from London's Queen Mary University, born in Nigeria, Baba spent the first 7 years working in Finance in the City, variously as a Interest Rates Swaps Broker at Garban Intercapital and Barclays Capital, a US Bond Analyst at Bloomberg TV and a Futures and Options Trader for Droubi Trust -- it was following a sabbatical in China and living the life of a Bon Viveur that led him to his true vocation. A handshake and a brief conversation that led to stories about partying days with the legendary James Dean, told to him in the late 1990's by veteran Hollywood actor Dennis Hopper at an MTV Awards event -- sold him on the idea of being a party organiser and a Lifestyle enhancer. 'I was blown away by the great tales of these extraordinary and larger than life personalities together with the sheer professionalism and excitement of the event I was attending, it was then that the thought crossed my mind that this was something that could be brought in a strategic and bespoke way to the masses. It was here that my journey into the world of Events Management began.'

Born in Hertfordshire, just 30 miles North of Central London, Alistair Graham's hospitality career started at the Savoy Hotel which led him to a Senior Management position, where he worked with Anton Edelman. He was headhunted from there to manage Antonio Carluccio's 'Neal Street Restaurant', where he spent two enjoyable years. Following a short stint at Ernst & Young as Financial Controller for catering operations, he travelled the world experiencing many diverse cultures and points of view, giving him new perspective and scope. He went on to set up a develop a number of businesses including Coffee.com and Dinner Broker for a group of San Francisco based investors, it was from here he joined forces with Baba to set up EMC3.

Through EMC3's groundbreaking experiences -- you can participate in a spectrum of adventures which are a sensational fusion of diverse, team bonding and recreational opportunities. Sample experiences include Secrets of the Inner Mind, The Football experience, ex-SAS High Action at Pinewood Studios, Sushi Making at Roka, The Art of Pouring at The Savoy and The Fashion Experience with Jimmy Choo.

A Sample of Clients for creative events and bespoke conferences include the YPO (Young President's Association), Conde Nast Publishing, Matches Retail and Richemont Cartier. Corporate Christmas parties for companies like Nomura, TFS, BGC Partners, Netcare and Cantors Fitzgerald. These clients have had the pleasure of experiencing EMC3's unique theme and production style.

EMC3 also runs a Public relations division that has worked on a number of accounts including TV personality Film Director and Producer Chris Brosnan, ITV1 The Bill's actor Scott Maslen, TV actress : star of the West End's Guys and Dolls and a new cast member of the long running BBC award winning soap EASTENDERS - Samantha Janus, Voice of Channel 4's 10 years Younger: actor Simon Chadwick, the UK's best known investigative reporter Donal Macintyre and hip hop legends De La Soul.

Their next campaign is the forthcoming GCC Polo Cup at The Guard's Polo Club, which will be attended by HM Queen Elizabeth II, with guests that include Pierce Brosnan, Dame Helen Mirren, Sir Dai Llewellyn, Jermaine Jackson, Joseph Fiennes, Christianne Amanpour and Donal MacIntyre.

The success of the business has emerged through the cross cultural dynamic of the directors and employees alike. Experience, foundation, ever changing environment, skills, quality, tolerance, understanding, celebrating similarities and differences, constantly learning.

"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone..." John Fitzgerald Kennedy -- 35th US President, 1917-1963

Contacts and more information
http://www.emc3.eu
Epegamedia
Jayjay Epega
+ 44 20 8962 0601
Register for EMC3's events updates at http://www.globalguestlist.net

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