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Morehead Wins in the Academic Medical Center Market
Predictive Research, Market Depth Attracts Six Contracts in 2007
Charlotte, N. Carolina (PRWEB) May 15, 2007 -- As health organizations strive to assess how employee attitudes and behaviors impact business results, Morehead is moving quickly to dominate human capital research within the exclusive academic medical center market.
In the last two months, Morehead added six academic medical centers to its client roster. These facilities include: Cedars-Sinai Medical Center, Brigham & Women's Hospital (A Teaching Affiliate of Harvard Medical School), University of California-Davis, University of Mississippi Medical Center, University of North Carolina at Chapel Hill Healthcare, and University of Virginia Medical Center.
Morehead now provides employee research services to over 30 academic teaching hospitals in the U.S., including the University of Chicago, Yale New Haven Health, UCLA, and UCSF. Such market depth results in a robust normative database, best practices for employee research, and cutting-edge research into healthcare's most pressing human capital issues.
Academic medical centers are unique in that they combine healthcare services with medical research and the education of medical students. This combination leads to renowned healthcare settings through which leading healthcare delivery emerges.
"Academic medical centers demand an exceptionally high level of service, accuracy and innovation," said David Rowlee, Ph.D., vice president of research and development. "Our deep customer base in this sector enables us to provide customers with highly specific survey information and a proven process for organizational improvement."
Morehead's work with leading academic healthcare institutions is largely focused on employees' link to patient satisfaction and physician affiliation. The firm identifies the most powerful attitudinal and behavioral factors that empirically drive an organization's performance. For instance, Morehead's advanced modeling demonstrates that employee perceptions of their career development and work-life balance causally impact the degree to which the patients they care for and the doctors they work with are satisfied.
Morehead leverages the predictive nature of its research to assess the risk of an event before it occurs. The retention of registered nurses, for example, continues to rank among healthcare administrators' top concerns. Morehead assesses an organization's vulnerability to nurse turnover, thus enabling its clients to proactively prevent turnover before it occurs.
Change readiness is another key area in Morehead's predictive specialization.
A large teaching hospital is preparing to expand exponentially in the next six months. Employees are worried about changing roles, and expanding different areas of care and specialization. Morehead's predictive change readiness approach analyzed which employee groups would have problems accepting the change and which would be ready. The analysis determined employee attitudes by position, tenure and by level and included teaching healthcare normative benchmarks for precise interpretation.
About Morehead
Morehead conducts predictive human capital research that enables organizations to select and shape human capital initiatives, prioritize systemic change, and inform work unit interventions. Through its formalized feedback and analytic systems, Morehead identifies the most powerful attitudinal and behavioral factors that empirically drive an organization's performance, thus reducing uncertainty and enabling good decisions about people. For more information, visit www.moreheadassociates.com.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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