Connexion.a Names New Executive Vice President of Sales and Marketing
Former Isobar executive Alan Osetek joins Connexion.a's executive management team
Newton, MA (PRWEB) May 16, 2007 -- Connexion.a, the cutting-edge global provider of marketing intelligence products and services, today announced the appointment of Alan Osetek as executive vice president of sales and marketing. Osetek most recently served as executive vice president at Isobar, one of the world's leading digital agency networks.
As executive vice president of sales and marketing, Osetek will be responsible for the development of sales and marketing programs, involving expansion of Connexion.a's market presence and client base globally. He will also play an integral role in creating and overseeing new initiatives to drive Connexion.a's rapid success even further. Osetek will report to Manu Mathew, founder and CEO of Connexion.a.
"Alan is an industry veteran with an impressive background ranging from entrepreneurial accomplishments to strategic executive leadership achievements," said Mathew. "Alan's extensive experience and proven track record for success makes him the optimum choice to lead our sales and marketing efforts. His experience in this space will allow us to continue to build on the momentum that we are experiencing with our advanced analytics and media optimization products. We are thrilled to welcome him to the Connexion.a team."
Osetek brings more than 15 years of experience in the digital and direct marketing industries to Connexion.a. As executive vice president at Isobar, he focused on aligning client's business objectives with the firm's range of services, as well as organically growing new services practice areas. He also oversaw the identification and integration of new company acquisitions, including iProspect and Molecular. Prior to Isobar, Osetek served as executive vice president for Carat Interactive, managing the execution of company growth initiatives. He was president and founder of Vizium, a leading interactive agency specializing in e-marketing service solutions that was sold to Carat Interactive in 2001. Osetek has held management positions at Kessler Financial Services, TECHMAR Communications, OneWave, Inc., Avid Technology, Edwards High Vacuum International, and Hill Holliday Direct/The MSP Group.
Osetek graduated from Skidmore College with a degree in economics and received his master's degree in business administration from Babson College.
About Connexion.a
Connexion.a, Inc, the Marketing Insight Company, is a leading provider of enterprise software for next generation marketing business intelligence. Connexion.a's platform offers a visual and interactive experience that helps marketers quickly discover new and actionable media & customer insights across online, offline, and mobile marketing channels. Distinguished by its speed to insight and adaptability to specific marketing business challenges, the platform rapidly reveals new opportunities and areas for marketing optimization thus creating significant economic value. Connexion.a's customers include industry leaders among the Global 2000 that have deployed Connexion.a's analytics to gain an information advantage over their competitors. For more information, visit http://www.connexiona.com.
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