Tranax Announces Launch of Corporate Blog
New social media tool to enhance ATM manufacturer's communications to its ISOs.
Newark, CA (PRWEB) May 16, 2007 -- Tranax Technologies, Inc., www.tranax.com, a leading developer of ATMs and self-service kiosks, today announced the launch of its first corporate blog. The new social media tool, named "Bill's Blog", will be authored by Bill Dunn, Vice President of Retail ATM Products Group. The blog can be found at: http://blogs.tranax.com/.
Dunn plans to use the blog " to communicate directly with the retail ISO channel and market in an open and transparent manner." It will be used in addition to the company's more traditional channel communications.
Tranax was the first in its industry to utilize the Internet to streamline internal operations, inventory control, order entry, product shipping, and tracking. Its web-based order management and product-tracking system enable authorized distributors to place an order directly into the Tranax system. Through these systems, an ATM can be shipped, fully configured, and ready for use within 72 hours.
The new business blog represents a continuation of the company's investment in new technology and new forms of communication utilizing the Internet.
About Tranax Technologies
Tranax leads the self-service industry in the design, development, manufacture, and sale of self-service technology to the retail, banking, hospitality, entertainment, and gaming industries. Founded in 1986 by Dr. Hansup Kwon, the company has now sold over 80,000 ATMs installed across North America.
Since the beginning, Tranax has been known for its innovative, high-value products. But what really differentiates the company from its larger competitors is its strong focus on product quality and reliability, customer service and support, and the entrepreneurial and visionary founder.
The company was selected by Frost and Sullivan to receive the Growth Strategy Leadership Award for 2006 "for its outstanding ability to make rapid strides into the highly competitive ATM market in North America."
For more information please visit www.tranax.com
Contact Information:
Charles Flanagan
Marketing Communications Department
Tranax Technologies
510/770-2227 x408
Robin D. Stavisky
New Venture Marketing
650/858-1070
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