Saugatuck to Keynote SLAM 2007 Conference

Bill McNee to present keynote address highlighting recently published research on SaaS market trends.

Westport, CT (PRWEB) May 17, 2007

Saugatuck Technology founder and CEO Bill McNee will present highlights from Saugatuck's leading-edge research and analysis on software-as-a-service trends at Webcom Communication's SLAM 2007 event in Denver, Colorado.

On June 7th, McNee will kick-off day two of the conference with a special keynote titled "The Bottom Line on SaaS" - summarizing research from Saugatuck's recently published 35-page research report titled "Three Waves of Change: SaaS Beyond the Tipping Point."

Key highlights from the research include:

  • Twenty-six percent of companies now have at least one SaaS application installed, up from 11 percent at the beginning of 2006. By year-end 2007, Saugatuck forecasts that SaaS adoption will grow to forty-seven percent, and by 2010, to over 65 percent. Meanwhile, SaaS usage within mid-size and large enterprises will more than double by 2010 - averaging more than 7 SaaS solutions in production.
  • While a few technology "master brands" with established distribution channels will thrive in SaaS markets (e.g., Salesforce.com, IBM, Microsoft), the real long-term winners will be dominant business brands (e.g., telcos, banks, or master brands such as FedEx) that partner with leading SaaS Integration Platform (SIP) providers
  • Reducing and managing software costs remain important attractions for SaaS, but users are focusing much more on Service Levels, Integration with Data and Workflow, and intra- and inter-company collaboration
  • Hybrid application architectures are emerging - SaaS is increasingly linked to on-premise data, applications and processes through Web Services-based Integration APIs
  • SaaS is already expanding its reach into a variety of business services as traditional BPO providers struggle to rationalize their one-to-one outsourcing models, reduce costs and bring greater process efficiency to their clients

"Saugatuck is delighted to be participating in this year's SLAM conference," said Bill McNee. "Webcom Communications does a terrific job of bringing together software industry leaders around an agenda focusing on the most important issues and opportunities in the market."

About Saugatuck Technology
Saugatuck Technology Inc. provides research-based consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends.

Since 2002, Saugatuck has performed a series of user executive and vendor executive research programs, including web-based surveys, telephone interviews, and briefings, on the most disruptive and influential IT developments in the marketplace, including: The IT Utility, Services-Oriented Architectures, Software-as-a-Service, and Open Source. In addition, Saugatuck annually surveys more than 500 business and IT executives as part of its annual user C-Team and IT Insights and Trends research program.

Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA). For more information, go to http://www.saugatech.com, or call 1-203-454-3900. To request a briefing with our analysts, or for broader Press Inquiries, please contact Chris MacGregor, at chris.macgregor(at)saugatech.com.

About the Report and Research
Three Waves of Change: SaaS Beyond the Tipping Point presents key findings, analysis and insights developed from Saugatuck's second annual software-as-a-service research program, executed between January and April, 2007. This latest program included a worldwide web survey of 250 user enterprise executives; interviews with 15 senior user executives and CIOs; and deep-dive briefings with more than 30 SaaS vendors/providers. Additional information about our latest research report can be found at http://www.saugatech.com/342order.htm.

About SLAM
The SLAM 2007 Conference: Sales, Licensing, Alliances & Marketing for Executive and Managers of Software Companies focuses on successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies. The conference is organized by Software Business magazine, and produced by Webcom Communications Corp., the magazine's publisher and producer of the annual Software Business Conference.

SLAM 2007 is a fast-paced industry event that is tailored to the goals of software sales and marketing executives, managers and team members. From visionary keynotes from leading software executives sharing market insight to top sales trainers, the program is unmatched in delivering the tools and processes to reach quarterly and annual targets. This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies. For more information about the conference, go to http://www.softwarebusinessonline.com/slam_conf2007_index.htm.

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