New Research Shows Intended Major Matters Most in College Selection Process
Eduventures’ collaborative research finds shift in millennial generations search criteria.
Boston, MA (PRWEB) May 16, 2007 -- Although the reputation of a university remains important to students in selecting their college of choice, students’ primary criteria has shifted toward a university’s strength in their intended major, according to Eduventures’ latest report: College Search and the Millennial Generation.
The study, conducted exclusively for Eduventures’ Enrollment Management Learning Collaborative membership, surveyed nearly 8,000 college-bound high school juniors and seniors. It was designed to identify emerging attitudes, influencer relationships, information use and intensity, and decision criteria used by today’s prospective students at multiple stages of the college search. In addition to academic strength in a student’s intended major, prospective students also considered the institution’s overall academic program, career preparation, and affordability.
“Compared to previous generations, today’s students tend to be career-focused at a younger age with 90 percent of high school juniors and 92 percent of high school seniors having already identified their primary field of interest,” says Jim Quinn, Eduventures’ Enrollment Management senior research analyst. “They tend to be more actively engaged in their educational development and increasingly place importance on internships, study abroad, and experiential learning programs.”
About Eduventures
For more than a decade, Eduventures has been the most trusted name in the education market for research, consulting services, and peer networking. Its clients include senior administrators and executives from leading educational institutions and companies serving the K-12, higher education, and corporate learning markets, as well as decision-makers in government agencies and the investment community.
Steven Shapiro
303-886-6342
sshapiro(at)csg-pr.com
Kelsey Ill
857-221-9772
kelseyill(at)eduventures.com
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